Impressions - Embroidery 2023 - 25

As a professional embroiderer you never want
to stop learning, practicing and improving.
Image by anatoliy_gleb - stock.adobe.com
The problem is that these personalities don't always get along, and
that's when a business typically fails. The technician, for example,
dislikes doing managerial work. The technician wants to create art
and be left in peace.
The manager, on the other hand, doesn't always get along with
the technician. The manager wants the technician to do things in an
orderly way, and the technician doesn't always agree because it's getting
in the way of the art.
As for the entrepreneur, he or she only shows up in the beginning,
gives you that spark and then leaves you to figure out the rest. The
entrepreneur drags the technician and manager toward bigger and better
things, whether the technician and manager are prepared for it or not.
Something else to bear in mind: Remember to work on your business
and not just in your business. In many ways this is the key to applying
the following points properly. When starting a business, we forget that
working on the systems that drive your business is just as important as
the craft of embroidery itself. You must approach the systems that run
your business with as much enthusiasm as you approach embroidery.
With that, let's get started on the five steps.
Step 1: Create a website for your business
Having a web presence is crucial to growing a business. Word of mouth
is a powerful thing, but amplifying it through the internet is a must
if you want to grow your business and brand.
Yes, it can be disconcerting to try and wrap your head around the
process, but these days it's much easier to build a website than you
might think. If you can set up your machine, digitize your designs, or
embroider garments for friends and family, then you can build a website.
Easy-to-use drag-and-drop website creators like Wix (wix.com) and
Squarespace (squarespace.com) allow you to put a fully functioning
website together in a short amount of time. Still uneasy about building
your own website using these tools? Sites like Udemy.com provide
cheap courses that will teach you to build your website in a day. You'll
surprise yourself, your friends and your family.
Remember as you are doing so to upload some high-quality images
of your work and add contact information on the front page. There
is no use in having a website if people can't see your work and don't
know how to contact you.
Step 2: Find a Niche by letting it find you
This is important if you want to grow and increase your income over
time. Contrary to what many people believe, offering embroidery
services in all sectors of the market will not land you more customers.
Think of the phrase " Jack of all trades, master of none. " If you try
to cater to everyone, your marketing message won't be clear, and you
won't be catering to anyone. Having a clear niche allows you to target a
specific audience and provide the specific services the audience requires.
Here are just a few examples:
* Athletic teams/schools
* Weddings and bridal parties
* Moms/moms-to-be/grandparents
It might be hard to find a niche right away. This is because you haven't
experimented enough. Start broad. Yes, finding a niche is crucial, but
first, you must start broad and then narrow it down.
In the beginning, do precisely the opposite of niching down. Then
find out what sort of machine embroidery you like most and can
generate a decent profit. That's the secret. When you're just getting
started, don't worry about finding a niche immediately. It will eventually
come to you - just don't stay broad.
Step 3: Invest in embroidery software
One of the hardest things for new entrepreneurs to learn is to walk
past a small pile of money to get to a bigger pile of money. I'm talking
about reinvesting your dollars on software or systems that do timeconsuming
tasks for you and generate more income in the long term.
These days, for example, you can have your groceries delivered to
your front door. Some people might scoff and say, " I'm not that lazy
A Special Supplement to impr essions
25
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Impressions - Embroidery 2023

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