co n t ent s 03/2023 features 12 Talking Trends: The Staying Power of Athleisure 18 Breakdown: Heat Transfer Vinyl on Athletic Wear 20 Talking Trends: Today's Womenswear: Spanning the Style Spectrum 26 An Education on Efficiency 32 Finding the Right Heat Press: Part 2 prep work 04 First Impressions 06 Overheard 10 First Look 11 Expo Scene think. make. do. 38 Shop Talk 40 Better Business 42 Heat Printing 46 Hat Decoration 48 Ad Index/Classifieds P.2 ImpressionsMagazine.com March 2023 Photography by Henry Bernstein, Three Driveway Media, Solon, Ohiohttp://www.ImpressionsMagazine.com