Impressions - April 2023 - 19

Knit caps like this Flexfit model
are fun, functional and can be
worn year-round. Photo
courtesy of Flexfit
hat adds a unique detail to make it exciting, especially with colored
ropes. Depending on if it's for a specific group or corporation, they
may want to match it to their colors, making it truly personal to that
group. We're also seeing new fabrications in some of our fashion styles
such as corduroy, canvas, Taslon, nylon and performance materials. "
Then there's Infinity Her, an innovative line from Infinity Product
Bucket hats, like these two
Atlantis models, remain
perennial favorites. Photo
courtesy of S&S Activewear
the brim made of a vintage washed cotton, corduroy or even denim, "
Marcantelli says, though she adds, " The traditional six-panel, snapback,
structured, mid-profile hat always is our most popular style. "
Meanwhile, on-trend top-sellers for Flexfit include the One and Only
Original Cap that has elevated the urban lifestyle and sports markets
with its all-around, stretch-fit technology. Also leading the charge is
the company's Flexfit Delta line, optimized for performance with its
lighter, sleeker construction. Finally, another option is the Flexfit NU
line, which takes the original fitted cap and updates it with a stylish
twist on the firm's iconic cap.
Similarly, at Otto Cap, marketing manager Tina Liu says five-panel
styles with flat bills remain best-sellers. " An added fashion detailing
this year is a thick rope across the front of the cap where the brim
meets the cap panel, " Liu says. " This flourishing trend for the trucker
Group (IPG) in a partnership with Sportsman Cap & Bag that is
carried by no less than 16 partners, including Flexfit and S&S Activewear.
Designed expressly for women, the line is composed of two
brands: Evolve and Elude. Evolve includes a hidden ponytail feature
offering the option of an opening for a secure high ponytail while still
having the appearance of a regular cap when the hair is worn down. As
for Elude, it includes a patent-pending, makeup-resistant sweat band
that also is breathable and wicking, as certified by laboratory testing.
" After 20 years of selling headwear primarily designed for men, we
realized women's headwear was an overlooked, underdeveloped and
under-serviced category in the headwear market, " says Infinity Product
Group CEO Jeremy Laney. " Infinity Her is engineered with women's
needs in mind from beautiful patterns and bold colors to our Evolve
and Elude technologies that solves problems that women have shared
they have with baseball caps. "
Finally, at Imprint ID, while traditional headwear remains a top
seller, the manufacturer also has a large selection of fashion caps, including
camo, trucker, flat bills, bucket hats, visors and headbands.
" We specialize in traditional headwear because of our cut-and-stitch
operation that [makes possible] fully custom work, " says Mike Emprey,
vice president of marketing. " We're able to tweak things to meet the
April 2023
P.19
Impressions - April 2023

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