Impressions - August/September 2023 - 39

Ultimately, deciding what method to use to fulfill
a decorated-apparel order can be a complex
issue when multiple factors that need to be
simultaneously considered
case with art and order size, knowing the
decoration methods that work best in a
given situation will help you avoid taking
on orders and then having to pivot later.
Poly fabrics, for example, are more difficult
to decorate with DTG, and while DTF
works well in many cases, the output and
breathability may be compromised.
Similarly, if a garment is very thin, it may
not feel good with a heavier print on it and
could become stained on the inside as well.
In some cases, the decoration method can
also alter the garment surface if it is heat
sensitive and the decoration process needs
to be cured through a dryer tunnel. With
this in mind, if there is any question about
fabric/print compatibility make sure to
consult your ink or consumable supplier
for the method in question to see what
the limitations and risks are for that fabric.
(Note: as with most decoration method
questions, there are exceptions to the above,
and some equipment models can provide
a solution to some fabrics where other
machines may not).
Finally, order volume is the other critical
There's nothing like an automated
screen-printing press like this
ROQ model for cranking out
product! Photo courtesy of ROQ
variable to keep in mind when evaluating
the potential of screen printing as a
method, in particular. If an order is less
than a dozen items, the artwork should be
extremely simple for screen printing to
even be considered, since for every color
there are screen charges and setup costs
involved. At the other end of the volume
spectrum, larger orders of thousands of
pieces tend to be done with screen printing
because this method is both efficient
and cost effective after the setup has been
absorbed by the first part of the order.
That said, there are some exceptions to
this rule in the form of industrial quality
DTG machines that may be able to print
higher quantities faster. So depending on
the artwork needs, and the fabric type it is
key to review what type of digital printing
a printer is able to execute.
Ultimately, deciding what method to
use to fulfill a decorated apparel order can
be a complex issue when multiple factors
that need to be simultaneously considered.
However, with careful reviewing each of
the decoration methods available, and each
of the key variables in the order, a decision
process map can be created to simplify
the choices and create the best products
for the customer while still providing a
profitable order for the printer. 
The downside to screen-printing
is the prep work required to create
and install the necessary screens.
Thomas Trimingham has been helping screen printers
for more than 25 years as an industry consultant,
artist and high-end separator, and author of
over 180 articles. If you have feedback or wish to
comment on this article you can reach Thomas at
ttrimingham@yahoo.com.
Aug./Sept. 2023
P.39
Impressions - August/September 2023

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