The Ventura Hoodie offers performance, softness and sustainability all in one. Photo courtesy of Augusta Sportswear customers are willing to invest in pieces with fabrics that feel amazing and wear well, wash well, and last them for months or even years, " Oleksik says. " Pair these qualities, along with on-trend colors, with a shirt that fits well and feels great, and you have the perfect athleisure story. Nicole Rollender is an award-winning writer and head of the content-creation firm strandwritingservices.com. For more information or to comment on this article, email Nicole at nicolerollender@strandwritingservices.com. The comfort and performance attributes of athleisure will continue to migrate into every aspect of apparel as consumers expect performance attributes in all apparel The LAT Crew Neck Short Sleeve (6901) is made of 100-percent combed ringspun cotton fine jersey. Photo courtesy of LAT Apparelhttp://www.strandwritingservices.com