Impressions - March 2024 - 43
Don't be afraid to show off your
best work when touting your
accomplishments online! Photo
courtesy of Impressions Expo
those last-minute jobs your competition told their customers they
don't have time for.
Leveraging Social Media
These days, having a strong online presence is crucial. Use social
media platforms and online marketplaces to showcase your work,
engage with customers and reach a wider audience. Regularly
update your online portfolio to reflect your latest projects.
Embroidery is a highly visual craft, and social media platforms
excel at showcasing visual content. Facebook and Instagram, in
particular, allow embroiderers to share high-quality images and
video of their work, giving potential customers an idea of the skills
and variety of designs they have to offer. Instagram reels are another
a popular place to post videos of embroidery work.
As you're posting regular high-quality content of your work
and services, don't neglect the use of paid ads as well. Platforms like
Facebook and Instagram offer robust advertising tools that allow
embroiderers to target specific demographics, interests and locations,
making it possible to tailor your promotional efforts to reach those
audiences that are most relevant for your business.
One of the easiest ways of doing this involves creating a piece
of content on Facebook and then clicking on the prominent blue
button on the bottom right labeled " boost post. " You can then specify
your budget, select your target demographic and narrow down your
audience to people in a specific industry or with particular job titles.
If you're keen on taking things to the next level, you can log in
to your Facebook account and use the search bar to look for the
" Ads Manager " section. Once you're in Ads Manager, you'll have
the option to choose an objective, such as increasing web traffic or
driving sales, and set a daily advertising budget.
Here's where it gets exciting: within Facebook Ads Manager, you
also gain access to highly detailed targeting capabilities, allowing you
to fine tune your ad audience even more. Facebook Ads Manager
boasts robust targeting options, enabling you to define your audience
based on factors like demographics, interests, behaviors, and
more. For embroiderers, this translates into the ability to specifically
connect with individuals or businesses most likely to require your
embroidery services.
Finally, while promoting your embroidery business on social
media is essential, a well-crafted website remains the cornerstone
of any online presence, acting as a powerful showcase for your skills,
products and services, and serving as a reliable source of potential
leads. With the e-commerce landscape continuously evolving, having
a strong online presence is not just a trend or fad. It's a necessity.
Investing time and effort in creating a website that accurately
represents your brand is crucial. If you're not comfortable with
web design, consider a solution like 10web.io, a platform leverages
the power of AI to help you effortlessly build or revamp your own
website. In just minutes, you can have a website that not only looks
great, but boasts AI-generated content and images, ensuring your
online presence shines.
Serve as a Marketing Powerhouse
In the embroidery business, one of the most compelling selling
points you can convey to your customers is the idea that customized
T-shirts, hats and sweatshirts also serves as walking advertisements
for their businesses. This concept is not only persuasive but highly
effective in showcasing the value of embroidery services.
Explain to your customers that when their employees, customers
or supporters wear embroidered apparel with their company logo
or branding, it becomes a kind of walking billboard. Whether it's a
T-shirt worn by an employee at a local coffee shop, a hat sported by
a loyal customer at the gym or a sweatshirt worn by a dedicated fan,
these items attract attention wherever they go. This in turn helps to
imprint the brand in the minds of potential customers.
Also be sure to mention that embroidery isn't limited to just
T-shirts, hats and sweatshirts anymore. It can also be applied to jackets,
aprons, bags and more, allowing businesses to further expand their
promotional efforts in the context of a range of different settings
and occasions.
Recently, the team at Madeira USA spoke with a gentleman at
Impressions Expo in Fort Worth, Texas, who took the time to explain
to them his somewhat unique strategy for getting more customers.
Specifically, with an eye toward growing sales, he said he'd begun
going through Google Maps and cold calling the companies he
found there asking if they'd like uniforms for their businesses.
As he did so he made a point of explaining how when employees
wear company-branded apparel, it not only helps create a unified
and cohesive appearance, but helps promote productivity as well.
Not a bad strategy for generating new business!
Incorporating these kinds of strategies into your embroidery
business will help you attract more customers, build lasting relationships
and set you apart in a competitive market. Remember that
customer satisfaction is at the heart of it all, and that by consistently
delivering exceptional service, you'll create a thriving embroidery
business that will stand the test of time.
Michael Denufrio is a digital marketing and ecommerce specialist at the commercial
embroidery supply company Madeira USA (madeirausa.com). In addition
to cutting-edge threads, backing, needles and bobbins, Madeira USA serves as
a source for a wide range of accessories, including everything from shears and
tension gauges to color cards and product displays.
March 2024
P.43
http://www.10web.io
http://www.madeirausa.com
Impressions - March 2024
Table of Contents for the Digital Edition of Impressions - March 2024
Impressions - March 2024 - CT1
Impressions - March 2024 - CT2
Impressions - March 2024 - Cover1
Impressions - March 2024 - Cover2
Impressions - March 2024 - 1
Impressions - March 2024 - 2
Impressions - March 2024 - 3
Impressions - March 2024 - 4
Impressions - March 2024 - 5
Impressions - March 2024 - 6
Impressions - March 2024 - 7
Impressions - March 2024 - 8
Impressions - March 2024 - 9
Impressions - March 2024 - 10
Impressions - March 2024 - 11
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Impressions - March 2024 - 14
Impressions - March 2024 - 15
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Impressions - March 2024 - 17
Impressions - March 2024 - 18
Impressions - March 2024 - 19
Impressions - March 2024 - 20
Impressions - March 2024 - 21
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Impressions - March 2024 - 40
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Impressions - March 2024 - 42
Impressions - March 2024 - 43
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Impressions - March 2024 - 45
Impressions - March 2024 - 46
Impressions - March 2024 - 47
Impressions - March 2024 - 48
Impressions - March 2024 - Cover3
Impressions - March 2024 - Cover4
https://www.nxtbook.com/emerald/impressions/20240809
https://www.nxtbook.com/emerald/impressions/20240809S
https://www.nxtbook.com/emerald/impressions/20240506
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com