Impressions - April 2024 - 42

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FUNdamentals
-why FUN?
Successful entrepreneurs don't just go into business to make money,
but for the satisfaction of a life well lived and a job well done
BY AARON MONTGOMERY, CONTRIBUTING WRITER
percent of the difficulties I have supported
others in overcoming are created by a lack
of effort. The challenges occurred because
we didn't take enough action. Therefore,
there was not enough feedback to learn
what we needed to do next. But when we
are having fun, we are attracted to the fun.
The only way to have more fun is to take
action. Reminding yourself that what you
are doing is fun and what you are doing is
worthwhile, this will lead to your idea of
success, will make you happier, and you will
do better work.
Over the years, Montgomery has helped
countless aspiring entrepreneurs realize
their dreams. Photo by Aaron Montgomery
In his book, " The FUNdamentals of Business
Success, " veteran decorator, business coach,
CEO of the Our Success Group business
consultancy group (oursuccessgroup.com) and
co-host of the " 2 Regular Guys " podcast,
Aaron Montgomery has a lot to say about the
nuts and bolts of growing your own business.
Equally important, though, is the enthusiasm
Montgomery brings to his subject, an
enthusiasm that is inspiring, contagious and
immediately evident in the following excerpt
from the book's introduction. Enjoy!
Principles, guiding values, guardrails, philosophies,
beliefs and standards are excellent,
but " fundamental " includes the word " fun. "
Think back on all of your most significant
memories of when you felt successful. There
was an element of fun in it. I know that is
the case for me. I think we can all agree that
gaining success, having won and celebrating
achievements are fun. I believe the flow of
P.42
that energy is the opposite of what we might
think. The counterintuitive idea I subscribe
to is that when we have more fun and love
what we do, we will have more success.
But fun can be hard to come by, especially
in business. It's business, not pleasure, after all
is how society wants to frame it. Is it fun to
put your nose to the grindstone? It's serious,
it's our livelihood, but can it be fun?
In fact, fun has been scientifically proven
to create more success, and therefore I want
to make sure that I center this book around
FUN. Fun reduces stress, and that reduced
stress leads to improved memory and concentration.
Fun activities also open up our
minds and " activate the brain's dopamine
reward system, stimulating goal-oriented
motivation and long-term memory, " according
to Edutopia, part of the George Lucas
Educational Foundation. The other thing
about fun, it inspires action. Ninety-nine
percent of the challenges I have faced and 99
ImpressionsMagazine.com April 2024
When you take 100 percent responsibility
and own your empowerment and add
in positivity/joy/fun and your life goals,
you are fulfilling what you are meant to do.
You live fully and put energy toward your
business that brings you value and provides
value to the world and universe. When you
don't have fun doing something, you end up
compartmentalizing your life. Many people
go back and get a J.O.B. (Just Over Broke).
If you do, you are not fulfilling what you are
meant to do, therefore providing no value
and not getting any value in return.
Then there is the flip side of the coin-the
HUSTLE movement. You work yourself
silly, forsaking everything else in your life to
become a success. I'm not a fan of the Hustle
mindset. We have to find a balance in life to
be truly successful, and while I know success
is about working in the cycles needed to get
where you want to go, hustle isn't fun to me.
The dictionary definition is " forcing someone
to move hurriedly or unceremoniously in
a specified direction. " Another is " a fraud
or swindle. " To me, hustle is something I
do when I'm doing something I have to
do but dislike. I want to have passion and
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Impressions - April 2024

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