Impressions - May/June 2024 - 8

pr ep
wo r k
overheard
Stratasys Unveils 3D Direct-to-Garment
Tech, Enabling Personalized,
Sustainable Fashion
Eden Prairie, Minnesota/Rehovot, Israel-
In what the company says is as an eff ort to
redefi ne the future of personalized fashion and
sustainability, STRATASYS LTD. has launched
what it describes as a new direct-to-garment
(DTG) solution for its J850 TechStyle printer,
the newest off ering in the Stratasys 3DFashion
direct-to-textile printing technology product line.
According to Stratasys, the new tech is ideal
for customization and personalization in the way
it enables the application of full-color multimaterial
3D print directly onto blank garments
constructed from a wide range of fabric types,
including denim, cotton, polyester and linen. It
also makes it possible for blank apparel decorators
to tailor their 3D prints according to individual
preferences, sizes and styles.
" Many brands are limited in how much
they can mass produce denim clothing, while
maintaining a level of personalization that has
meaning to the wearer, " says Zehavit Reisin,
senior vice-president commercial solutions,
Stratasys. " We are giving brands the opportunity
to do something remarkable, to bring more
character to their clothing line, while pushing a
Dye Sublimated Apparel Market Set to Grow 12 Percent by 2034
After topping $4.5 billion in
2023, the global demand for dye
sublimated apparel is forecast to
rise at a 12.40 percent compound
annual growth rate (CAGR) over
the course of the next decade,
according to a recent study from
the market research firm FUTURE
MARKET INSIGHTS INC. (FMI). ¶ Per
the FMI report, the total valuation
of the market is predicted to
increase from $5.1 billion in 2024
to $16.4 billion in 2034. According
to FMI, there are a number of
reasons for the industry's strong
growth including: Rising demand
P.8
for personalized and customizable
clothing options in the general
population, especially youth;
surging adoption of dye-sublimated
uniforms and sportswear in commercial
sectors like corporations,
supermarkets; and the hospitality
sector; and booming eCommerce
platforms facilitating access to
a wide range of dye-sublimated
apparel in emerging economies.
¶ " All these factors are collectively
contributing to the remarkable
trajectory of the dry
sublimated apparel market, " FMI's
analysts say. ¶ According to the
ImpressionsMagazine.com May/June 2024
FMI study, the international dye
sublimated apparel market is also
witnessing a surge in demand thanks
to " sports enthusiasts, [which]
form one of the largest consumer
groups in the dye sublimated
apparel market, businesses and
corporations looking for branded
and professional apparel, and
gyms, yoga studios, and wellness
centers also use dye sublimated
apparel to promote their brands. "
¶ To see the complete FMI report,
visit futuremarketinsights.com/
reports/dye-sublimated-apparelmarket.
- A.C.
more sustainable business practice that appeals
to multiple audiences across the consumer
spectrum. "
Available in two sizes, the DTG tray kits
facilitating the new tech make possible the
personalization of garments ranging from jeans
to jackets, enabling designers and manufacturers
to adopt more sustainable practices by reducing
Stratasys Ltd. has launched a new direct-togarment
(DTG) solution for its J850 TechStyle
printer. Photo courtesy of Stratasys Ltd.
material waste. Th e seamless workfl ow delivers
ease of calibration and compatibility with various
garment sizes, streamlining the production
process and fostering the creation of unique,
personalized apparel.
For more information about Stratasys
new 3DFashion technology, visit investors.
stratasys.com. -A.C.
http://www.stratasys.com http://www.futuremarketinsights.com/reports/dye-sublimated-apparel-market http://www.ImpressionsMagazine.com
Impressions - May/June 2024

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