Impressions - August/September 2024 - 10

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BELLA+CANVAS Launches
New Heavyweight Collection
BELLA+CANVAS, Los Angeles, announces
the launch of its new Heavyweight Collection,
bringing back the iconic styles of the early
2000s, reimagined with a modern edge.
Th e collection includes 6-ounce cotton
short-sleeve and long-sleeve tees, with more
fabrics and cuts launching soon. Each piece
in the collection pays homage to the bold
aesthetics of the early millennium, blending
the energy and relaxed fi t with heavyweight
fabrics.
Features of the new collection include
The Heavyweight Collection has been designed
to serve as a canvas for its customers' own
statements. Photo courtesy of BELLA+CANVAS
premium, heavyweight materials designed
for longevity and a luxurious feel; a precision
fi t that can be boldly styled and layered;
curated color palettes and oversized fi ts that
capture the essence of early 2000s fashion,
reinterpreted for today's style-savvy consumers
to transcend the ever-moving trend cycle;
quality and silhouettes for building off of with
branding, embellishments and decorations.
Th e new styles are inspired by the artists
at the core of BELLA's mission, with the
company committing itself to creating a line
that is as forward-thinking as the community it
serves. As part of the Heavyweight campaign,
BELLA partnered with three creators who
encapsulate what " heavyweight " means for
the expression of their brands.
" It's incredibly important for me to create
something that is quality over everything.
Especially since it's representing my brand
and our designs, on the road, at shows and
on the bike, " says Adri Law, founder of the
Reunion Classic Car & Moto Show and cofounder
of the Paradise Road Show.
I was an avid sneaker collector and
skateboarder growing up...To have garment[s]
like the Heavyweight Collection and represent
that era I'm from is such a cool jumping off
point to create from, " agrees designer and
Circulate Worldwide founder, Corey Populus.
For more information, stay connected at
BELLACANVAS.com. -D.S.
Lane Seven Expands with
65,000-Square-Foot
Warehouse in North Carolina
LANE SEVEN APPAREL, the Los Angeles-based supplier
and manufacturer of premium blank apparel,
has announced it is expanding its operations with
a new 65,000-square-foot warehouse in Gastonia,
North Carolina. ¶ The brand-new building, located
just outside Charlotte, will allow the company
to better serve the East Coast with more inventory,
faster turnaround times and 2-3 shipping.
¶ " This warehouse is a significant investment in
our company's growth and underscores our commitment
to meeting the needs of our expanding
customer base, " says Lane Seven COO Talha Sarsiwala.
" Our goal is to provide customers across
the country with what they need, when they need
it-the widest and deepest inventory with the
P.10
ImpressionsMagazine.com Aug./Sept. 2024
Lane Seven's new warehouse spans 65,000
square feet. Photo courtesy of Lane Seven
best accessibility in reliable transit times. "
¶ The new warehouse is located at 3145 Aberdeen
Blvd., Ste 400. Gastonia, North Carolina 28054 and
is open daily from 8am - 4:30pm. - D.S.
http://www.BELLACANVAS.com http://www.ImpressionsMagazine.com
Impressions - August/September 2024

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