NOW YOUR TEES CAN BE AS CONSCIOUS AS THEY ARE COLORFUL. The weathered hues of Comfort Colors® are inspired by nature. So it makes sense that our dye process process produces earth-friendly colors - by would be made with respect for it too. Our Pigment Pure™ using 3 times less water, taking 40% less process time, consuming less energy and requiring zero salt.* *The data on the Pigment Pure™ process are based on approximate comparisons with the conventional reactive dyeing process and are averaged.