Impressions - January/February 2025 - 11

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Hirsch Expands Premium
DTF Film and Powder Production
Huntersville, North Carolina-based HIRSCH SOLUTIONS LLC,
a leading provider of apparel-decorating equipment, has announced
the expansion of its ability to supply Hirsch Premium Film and
Powder products for direct-to-fi lm (DTF) printing. Th e move comes
in response to robust customer demand.
According to Hirsch, following its launch in 2023 the company's
Premium Film and Powder product line has " quickly become a top
choice for garment decorators, custom-apparel producers, and print
professionals due to their ability to deliver vibrant colors, enhanced
feel and consistent, high-quality results. "
Hirsch Premium Hot Peel Film and Powder are specially engineered
to provide excellent color transfer, smooth tactile feel and
long-lasting durability. Image courtesy of Hirsch Solutions
Th e company goes on to say its premium consumables, including
fi lm, powder and Mimaki DTF ink, are more widely available than
ever and stocked across the company's distribution centers in North
Carolina and Arizona.
" We've seen incredible feedback and demand for our DTF
consumables over the past year, " said Ed Levy, vice president of
technology at Hirsch Solutions LLC. " As a result, we've made the
decision to signifi cantly increase our stock levels to ensure that our
customers have easy access to the products they need, when they
need them. "
According to the company, Hirsch Premium Hot Peel Film and
Powder are specially engineered to provide excellent color transfer,
smooth tactile feel and long-lasting durability. Per Hirsch, " Th e
powder ensures superior adhesion and reliable, crisp transfers on a
wide variety of fabrics and materials, making them an ideal solution
for a range of print applications. "
In addition to Hirsch Premium Film and Powder, Hirsch Solutions
off ers the full line of Hotronix heat presses, known for their precision
and reliability in heat-transfer processes, and Mimaki DTF Ink,
which works seamlessly with the company's DTF fi lm and powder
for a complete printing solution.
All Hirsch Premium consumables, including the expanded stock of
DTF products, can be purchased through the company's online store
at shop.hsi.us. - A.C.
S&S Activewear
Announces New Chief
Financial Offi cer Appointment
Bolingbrook, Illinois-S&S ACTIVEWEAR, has
announced Pablo Mercado as its new chief financial
officer (CFO). ¶ Mercado joins with more than 24
years of leadership in finance. As CFO, Mercado will
manage S&S Activewear's finance and accounting operations,
serving as a key member of the executive
team. According to the company, Mercado's expertise
will be instrumental in helping S&S Activewear
meet its financial targets while providing outstanding
value to customers, employees, and vendors.
¶ Mercado's career includes positions as CFO of
Lithium Americas, CFO of EnLink Midstream, and CFO
of Forum Energy Technologies. ¶ " We are excited to
welcome Pablo to the S&S Activewear family, " says
Frank Myers, CEO of S&S Activewear. " His outstanding
record in finance, strategy and leadership makes him
the ideal partner for executing our growth vision.
His strategic insights and proven effectiveness will
enhance our company and propel us toward sustained
success. " ¶ According to the company, Mercado will
be instrumental in leading a superior finance team at
S&S Activewear, focusing on ensuring the company's
financial strategies align with its overall strategic
objectives. He is described as a " highly strategic
leader " with proven success in driving operational
excellence, process improvement, talent development,
and corporate development. ¶ " I am thrilled to
join S&S Activewear during such a vibrant phase of
its growth, " Mercado says. " The company's dedication
to innovation and customer service aligns with
my professional values and experiences. I'm eager
to contribute to S&S Activewear's continued success
and deliver value to all stakeholders. " ¶ For more
information, visit ssactivewear.com. - D.S.
Jan./Feb. 2025
P.11
http://shop.hsi.us http://www.ssactivewear.com
Impressions - January/February 2025

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