Impressions - January/February 2025 - 12

pr ep
wo r k
overheard
Fruit of the Loom to Exit North American
Wholesale Channel in 2026
JERZEES ECO Premium Blend
Combed Ring-Spun Unisex
Hoodie and Sweatshirt are
both made of 100-percent
recycled polyester with
each garment saving eight
plastic water bottles.
Photo courtesy of Fruit of
the Loom
marketing and imagery, " says Jeff Traen, senior director marketing at
Fruit of the Loom, Inc. " Our decision to exit the North American
wholesale channel with Fruit of the Loom refl ects our commitment to
creating an enhanced JERZEES portfolio that meets all our customers'
needs in one place. "
Key styles that decorators and customers have come to know
and rely on from Fruit of the Loom will be repositioned under the
JERZEES brand label, continuing the Company's dedication to
quality, value, and convenience.
Th roughout 2025, Fruit of the Loom wholesale products will
Bowling Green, Kentucky-FRUIT OF THE LOOM, INC., has
announced that it will phase out Fruit of the Loom branded styles
in the North American wholesale channel by early 2026.
Th is strategic decision enables the company to concentrate its
wholesale eff orts on expanding the JERZEES brand, providing
customers with a comprehensive one-stop shop off ering a " good,
better, best " product assortment to meet a wide range of apparel needs.
" Over the past few years, we have focused on strengthening the
JERZEES brand through targeted investments in product development,
remain available to decorators and customers, ensuring a steady
supply of beloved styles and familiar quality. Distributors in the US
and Canada such as American T-Shirt Co., Th e Apparel Source,
Inc., Carolina Made, Inc., Mission Imprintables, One Stop, Inc.,
Wholesale Printables, Quality Sportswear Ltd., Hotline Apparel
and Toba Sportswear will continue to off er these trusted products
through the transition period.
Th is strategic shift focused solely on the North American wholesale
market, and the Company remains committed to the international,
retail, and ecommerce presence of the Fruit of the Loom brand. Th e
Company will continue to off er " Well made. Well priced. " inner
and outerwear products at retail outlets across the globe, along with
wholesale channels throughout Europe, where Fruit of the Loom
products have built a loyal following.
For more information, visit fruit.com. -D.S.
BELLA+CANVAS Awarded Fair Labor Accreditation
Los Angeles-based BELLA+CANVAS has been awarded Fair
Labor Accreditation by the Fair Labor Association
(FLA), an international network of organizations
dedicated to promoting human rights in the workplace.
¶ The FLA's board of directors voted to award the company
Fair Labor Accreditation following a rigorous,
multi-year review of BELLA+CANVAS' business systems
for compliance with international labor standards designed
to protect workers in its global supply chains.
¶ " From the time they joined FLA, BELLA+CANVAS has
been in the vanguard of responsible purchasing practices,
with company leadership taking an active role
in decisions that have an impact on workers, " said
FLA president and CEO Jeff Vockrodt. " We welcome
BELLA+CANVAS to the ranks of Fair Labor Accredited
members and congratulate them on this significant
achievement. " ¶ " In my 25 years in the apparel industry,
I have found it widely recognized that Fair
P.12
ImpressionsMagazine.com Jan./Feb. 2025
The Fair Labor Association has awarded blank
apparel manufacturer BELLA+CANVAS with its
Fair Labor Accreditation in recognition of the
company's efforts to create safe, fair workplaces
for its employees. Photo courtesy of Bella+Canvas
Label Accreditation is the penultimate North Star
regarding fair labor policies, sustainability in
manufacturing, and ethical business practices, "
said Norm Hullinger, president of BELLA+CANVAS. " I
am so proud to be a part of an organization that has
earned Fair Labor Accreditation and look forward
to working closely with the Fair Labor Association
Team to create a path of continuous improvement
for BELLA+CANVAS. " ¶ For more information, go to
bellacanvas.com. - A.C.
http://www.fruit.com http://www.bellacanvas.com http://www.ImpressionsMagazine.com
Impressions - January/February 2025

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