Impressions - March 2025 - 11

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Issaquah, Washington-SANMAR CORPORATION has revealed its
2025 Spring New Arrivals featuring more than 135 styles across 20
brands, including a sustainable brand launch, sports uniform program,
UV protection options, and new off erings from Nike, Carhartt, Th e
North Face, TravisMathew, Brooks Brothers, the permanent inclusion
of Tommy Bahama, and the move of industry athletic apparel A4.
In the area of sports uniforms, SanMar has unveiled the new SportTek
Club on-fi eld performance collection with 11 styles of all size ranges
and team colors. For the fi rst time, Sport-Tek will off er a complete kit,
including matching headwear and socks.
" In 2024 Sport-Tek went from outfi tting fans in the stands to players
on the fi eld and on the court. Our new Club styles will unlock new
levels in game day uniforms for our customers, " said Shel Renning, vice
president of merchandising at SanMar. " Th e Club program introduces
styles that are a perfect supplement for training programs or rec leagues
that need technical performance to perform at their best for their team. "
Meanwhile, the Carhartt collection is introducing Sun Defender,
a range of lightweight tees and performance wovens built with Force
and FastDry technologies to stay cool, dry, and protected.
" One of the trends that we're seeing is the focus on UV protection. It's
now an expected feature for apparel in recreation, resort wear, hospitality,
and workwear, " said Renning. " Not only do these garments need to off er
durability and moisture wicking to merely keep up with the wearer but
must also stand up to the changing climate conditions to protect them. "
SanMar has also announced an exclusive distribution partnership with
premium imprintable apparel brand Stanley/Stella, whose sustainable
collection features 20 popular fashion organic tees and fl eeces.
" As the leading European name in premium, sustainable blank
apparel, Stanley/Stella was looking for the right partner in the U.S.
We're thrilled that they felt SanMar was a natural fi t thanks to the
shared values of providing high quality apparel and commitment to
serving our customers and the planet, " said Renning.
Additionally, SanMar is featuring new polos from Nike's Move to
SanMar's launch of Stanley/Stella provides customers with a fresh,
premium choice from among the supplier's growing sustainable apparel
offerings. Photo courtesy of SanMar
Zero collection, recycled poly fabrications from TravisMathew and an
inaugural polo from Th e North Face.
" Th e growing number of sustainable styles this season ensures
there are options for everyone, " said Emily Gigot, Senior Manager
of Sustainability at SanMar. " Whether hitting the court, the offi ce,
or fi nding a new favorite tee, these new arrivals demonstrate that no
matter the destination, SanMar has great options that put people and
planet fi rst. "
For more information, visit sanmar.com.- D.S.
S&S Activewear Strengthens Canadian Division
with Key Leadership Appointments
Bolingbrook, Illinois-S&S ACTIVEWEAR
is reinforcing its commitment
to Canada with significant investments
in its Canadian division, including
a new commercial structure
and key leadership appointments.
¶ Craig Ryan, for example, has
been appointed vice president
of commercial Canada. In his new
role, Ryan will lead the Canadian
market's strategic direction,
overseeing all sales operations
and working closely with
dedicated functional leaders.
¶ Additionally, Steven Clune
has been named national director
of sales for Canada, reporting
directly to Ryan. In this
role, Clune will strengthen
sales efforts nationwide, ensuring
comprehensive coverage
for the S&S product portfolio.
¶ " This is an exciting time for
S&S Activewear in Canada, " Ryan
said. " With this new structure,
we are reinforcing our focus
on the Canadian market and
strengthening our ability to
serve customers with the best
products, service and support. "
¶ In October 2024, S&S Activewear
announced its acquisition
of alphabroder and has since been
integrating the two companies to
deliver enhanced benefits for
customers. ¶ " These investments
in Canada are a great example of
the benefits we're already seeing
from the S&S acquisition of
alphabroder-and we expect to see
similar advantages for our U.S.
customers as well, " said Toby Whitmoyer,
chief commercial officer at
S&S Activewear. ¶ For more, visit
ssactivewear.com. - D.S.
March 2025
P.11
SanMar Announces
2025 Spring
New Arrivals
http://www.sanmar.com http://www.ssactivewear.com
Impressions - March 2025

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