Impressions - March 2025 - 38

While screen printing
for the music industry
may not be for the faint
of heart, it's worth it
-if you're brave enough
Having the necessary processes in place to produce
top-quality prints on deadline should be a given for
anyone looking to compete in the music business.
Photo courtesy of Axelrad Screen Printing
The team at Axelrad spent years mastering the
nuts and bolts of the craft of apparel decoration
before venturing into the rock 'n' roll arena.
Photo courtesy of Axelrad Screen Printing
the more dynamic procedures necessary for
accommodating bands on the road, the local
coffee shop benefits as well. A rising tide lifts
all boats. You don't have to abandon your traditional
customers. Just the opposite. Faster
turnaround times and more rigorous quality
control are good for all involved.
Things to look out for
This past year we had a client sell nearly triple
what they'd originally projected they would sell
at the start of their summer tour. It's hard to
point fingers when there is no one to blame.
Their initial projections were reasonable and
accurate. I put in place a production plan based
on those projections. But the rock 'n' roll gods
had other ideas.
The only way to deal with these kinds of
Don't forget to make sure you have access to the necessary
stock in advance of having to fulfill the last-minute orders
you will invariably find yourself having to deal with. Photo
courtesy of Axelrad Screen Printing
today has an order on the schedule. Now a
band you've been working with calls telling
you they had a way better sales night in Denver
than they thought they would, and they
need 1,000 more tour hoodies in Salt Lake
City-in two days.
You're now at a tough crossroads. Because
the local coffee shop is never going to need
1,000 hoodies this fast, let alone two time
zones away, your workflow up to this point was
never set up for that kind of thing. It's now
P.38
up to you if you want to continue down the
rock 'n' roll road you originally set out on-or
if you want to continue running your business
the way you have been in order to even get
into the game. Either way, it's important to
understand you're going to have to develop a
whole new set of procedures if you're going to
be able to accommodate the unique demands
of the music industry-assuming that is that
it's still where you want to take things!
The good news is once you've put in place
ImpressionsMagazine.com March 2025
situation is to work with the band's merchandising
manager and create realistic expectations.
It is imperative at this point that you do
not over promise. Overpromising and under
delivering won't work with clients who are
constantly on the move and utterly dependent
on what you've promised them. A silver
tongue only gets you in trouble in the music
world. Figure out how to actually do what
you're promising, and then do it when you
say you will at all costs.
Be transparent with your team, let them
know what's happening and that it's not the
fault of management. Work out reasonable
rush charges with the customer and talk to
your team about overtime and bonuses. Money
alone won't solve all your problems, but it
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Impressions - March 2025

Table of Contents for the Digital Edition of Impressions - March 2025

Impressions - March 2025 - CT1
Impressions - March 2025 - CT2
Impressions - March 2025 - Cover1
Impressions - March 2025 - Cover2
Impressions - March 2025 - 1
Impressions - March 2025 - 2
Impressions - March 2025 - 3
Impressions - March 2025 - 4
Impressions - March 2025 - 5
Impressions - March 2025 - 6
Impressions - March 2025 - 7
Impressions - March 2025 - 8
Impressions - March 2025 - 9
Impressions - March 2025 - 10
Impressions - March 2025 - 11
Impressions - March 2025 - 12
Impressions - March 2025 - 13
Impressions - March 2025 - 14
Impressions - March 2025 - 15
Impressions - March 2025 - 16
Impressions - March 2025 - 17
Impressions - March 2025 - 18
Impressions - March 2025 - 19
Impressions - March 2025 - 20
Impressions - March 2025 - 21
Impressions - March 2025 - 22
Impressions - March 2025 - 23
Impressions - March 2025 - 24
Impressions - March 2025 - 25
Impressions - March 2025 - 26
Impressions - March 2025 - 27
Impressions - March 2025 - 28
Impressions - March 2025 - 29
Impressions - March 2025 - 30
Impressions - March 2025 - 31
Impressions - March 2025 - 32
Impressions - March 2025 - 33
Impressions - March 2025 - 34
Impressions - March 2025 - 35
Impressions - March 2025 - 36
Impressions - March 2025 - 37
Impressions - March 2025 - 38
Impressions - March 2025 - 39
Impressions - March 2025 - 40
Impressions - March 2025 - 41
Impressions - March 2025 - 42
Impressions - March 2025 - 43
Impressions - March 2025 - 44
Impressions - March 2025 - 45
Impressions - March 2025 - 46
Impressions - March 2025 - 47
Impressions - March 2025 - 48
Impressions - March 2025 - Cover3
Impressions - March 2025 - Cover4
Impressions - March 2025 - S1
Impressions - March 2025 - S2
Impressions - March 2025 - S3
Impressions - March 2025 - S4
Impressions - March 2025 - S5
Impressions - March 2025 - S6
Impressions - March 2025 - S7
Impressions - March 2025 - S8
Impressions - March 2025 - S9
Impressions - March 2025 - S10
Impressions - March 2025 - S11
Impressions - March 2025 - S12
Impressions - March 2025 - S13
Impressions - March 2025 - S14
Impressions - March 2025 - S15
Impressions - March 2025 - S16
Impressions - March 2025 - S17
Impressions - March 2025 - S18
Impressions - March 2025 - S19
Impressions - March 2025 - S20
Impressions - March 2025 - S21
Impressions - March 2025 - S22
Impressions - March 2025 - S23
Impressions - March 2025 - S24
https://www.nxtbook.com/emerald/impressions/202503
https://www.nxtbook.com/emerald/impressions/20250102
https://www.nxtbook.com/emerald/impressions/202412
https://www.nxtbook.com/emerald/impressions/20241011
https://www.nxtbook.com/emerald/impressions/20240809
https://www.nxtbook.com/emerald/impressions/20240809S
https://www.nxtbook.com/emerald/impressions/20240506
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com