Impressions - Digital Decorator Fall 2021 - 27

Rapidly growing in popularity, POD allows decorators to produce
orders to directly match the needs of customers, eliminating excess
stock and waste.
Dye-sublimation printers that
include fluorescent inks allow
decorators to further expand the color
gamut for custom sportswear.
required for this step). Compared to traditional textile-manufacturing
processes that dye only the fabric's top layer, dye-sublimation allows
the ink to penetrate the fabric and become one with the material. Th is
enables decorators to support on-demand orders from large retail
companies and easily replenish product based on customer demand
without having to stockpile garments.
Expanded Orders to Accommodate Larger Clientele: Ideal for
printing on a variety of garments, including T-shirts, athletic wear,
swimwear, safety apparel and more, dye-sublimation printers produce
designs with outstanding clarity and precise detail.
In addition to completing boutique orders with short
turnaround times, dye-sublimation printers allow textile
print shops and decorators to quickly fulfi ll larger orders.
Using dye-sublimation printers, decorators can turn the high
demand for printed products into bigger profi ts while eff ectively
reaching and meeting large retail clients' needs.
New Textile Décor Revenue Opportunities: In addition to printing
on various types of clothing, dye-sublimation printers can create
new opportunities for decorators to expand into areas like home décor.
With the rapid growth of the home-textile industry and advances in
new technology, designers today can create unique and custom designs
for bedding, window balances and more with smoother gradients and
a wider color gamut compared to traditional textile-manufacturing
methods.
Decorators can order smaller quantities of fabric instead of having to
meet a minimum requirement of multiple bolts. Doing this will allow
them to meet the demands of one room or several homes without any
excess. Off ering these custom options can help attract new customers
and help print shops expand.
Meet Evolving Trends and Customer Demand: Decorators looking
to keep up with evolving trends and meet customer demands
need to consider economical and reliable solutions. Dye-sublimation
printers that include fl uorescent inks allow decorators to further expand
their color gamuts and create vivid designs in custom sportswear,
safety apparel, athleisure and other fashion items to keep up with
ever-changing trends.
For users looking to enter the business, it's important to consider
turnkey solutions that deliver professional-quality prints with powerful
software right out of the box. Look for printers that come in a compact,
space-saving design to maximize workshop space. Print shops needing
to fulfi ll large orders in shorter lead times can leverage industrial-level
solutions to bid on large merchandiser contracts and increase revenue.
n l
d i
Versatility is Key
As POD continues to surge, digital textile equipment helps decorators
keep up with evolving trends and customer demands. With the number
of requests for one-off orders increasing, businesses can stand out
from the crowd by expanding product selection and design off erings
to increase ROI. Apparel decorators that turn to the POD model and
advanced digital textile-printing equipment can better serve customers
and elevate their businesses. 
Tim Check is a senior product manager in the professional imaging division at
Epson America Inc. For more information, visit epson.com.
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http://www.epson.com
Impressions - Digital Decorator Fall 2021

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