con tents Features 16 04/2021 Talking Trends: Back in the Game 20 Talking Trends: Keeping it Custom 24 Niche Focus: Be the Team MVP 26 The Idea Generator: Part 1 30 Setting the Mood 33 Money Matters PrepWork 06 First Impressions 08 From the Show Director 10 Overheard 14 First Look 15 Expo Scene Think.Make.Do. 36 Shop Talk 38 Embroidery Production 41 Direct-To-Garment 48 On Design 47 Ad Index/Classifieds P.2 02_IMP_0421_TOC.indd 2 I M P R E S S I O N S M A G . C O M APRIL 2021 3/16/21 9:59 AM ILLUSTRATION BY JOHN JOHN 44 ILLUSTRATION BY JOHN JOHN Screen Printing Productionhttp://www.IMPRESSIONSMAG.COM