Impressions - April 2021 - 21
The Business of Custom Caps
Lee Stuart, the founder of Rogue Lab, located in Winnipeg, Manitoba, got into the
business of printing custom caps for a fairly
typical reason: He was tired of depending
on other vendors for a quality product with
on-time delivery.
" I had a clothing brand, which was taking
off, but I was experiencing problems with
suppliers, " he recalls. " So, I decided to take
matters into my own hands. "
Stuart made a bunch of patches and applied them to about 50 caps using a cap heat
press. " The caps I printed sold out in the first
five minutes, so I knew I was on to something, " he says. This was just the beginning
of his obsession with printing custom caps.
Craig Rohwein, owner of Screen 13 Screen
Printing, located in Poulsbo,Washington, is
another example of a T-shirt printer who
quickly discovered the benefits of adding
caps to his business.
" Today, my entire business is based around
heat transfers, " he says. " A few years ago, I
purchased my cousin's screen-printing business, which he had owned and operated for
25 years. I soon realized screen printing
really wasn't my thing. "
Since the business came with two heat
presses, Rohwein phased out the screen
printing and phased in heat transfers. But
he didn't start printing caps in earnest until he came across the Hotronix 360 Hat
Use Info*Action #10 at impressionsmag.com/infoaction
C
ustom caps usually are considered an
add-on sale for most apparel businesses. But not everyone who prints
T-shirts offers custom headwear. Why not?
There are many reasons, including the following:
* Caps can be more difficult to screen
print and require special equipment.
* Many customers insist on having their
caps embroidered. If you don't offer
embroidery, you may have to outsource.
* There are so many different types of
caps, it's hard to become proficient at
decorating every style.
* You just don't want to bother and would
rather outsource or not even offer the
service.
Interestingly, while all these points are
completely valid, new heat-printing technology has made printing custom caps more
affordable - and profitable - than ever. In
fact, some entrepreneurs are building entire
businesses around them.
Why use a hat heat press to decorate hats?
For starters, these machines are easy to use
and enable you to print any type of hat. Also:
* It's a small investment in a new
business opportunity
* It can be done in a small space
* It can be profitable
* You can print any quantity
* There are many types of transfers to
choose from: screen-printed, heattransfer vinyl (HTV), patches and more.
Longtime sports-industry veteran Tim
Parr built a successful side business
around headwear customization. Photo
provided by Tim Parr.
APRIL 2021
20-23_IMP_0421_Headwear_Feature.indd 21
P.21
3/17/21 5:30 PM
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Impressions - April 2021
Table of Contents for the Digital Edition of Impressions - April 2021
Cover Tip - Gildan
Front Cover - April 2021
Table of Contents
Masthead
First Impressions
Show Director
Overheard
First Look
Expo Scene
Athletic Wear Trends/New Products
Biz Expansion with Headwear New Products
Niche Focus: Team Sports
Hanesbrands Insert
Idea Generator: Part 1
Using Mood Boards to Help Customers to Stay on Trend
Leasing/Financing Equipment
Shop Talk
TMD Embroidery Production - Stitching Headwear Designs
TMD Screen Printing Production - Athletic Numbering On Team Uniforms
TMD DTG - Digital Printing Basics
Classifieds / Ad Index
On Design
Impressions - April 2021 - Cover Tip - Gildan
Impressions - April 2021 - CT2
Impressions - April 2021 - Front Cover - April 2021
Impressions - April 2021 - C2
Impressions - April 2021 - 1
Impressions - April 2021 - Table of Contents
Impressions - April 2021 - 3
Impressions - April 2021 - Masthead
Impressions - April 2021 - 5
Impressions - April 2021 - First Impressions
Impressions - April 2021 - 7
Impressions - April 2021 - Show Director
Impressions - April 2021 - 9
Impressions - April 2021 - Overheard
Impressions - April 2021 - 11
Impressions - April 2021 - 12
Impressions - April 2021 - 13
Impressions - April 2021 - 13A
Impressions - April 2021 - 13B
Impressions - April 2021 - First Look
Impressions - April 2021 - Expo Scene
Impressions - April 2021 - Athletic Wear Trends/New Products
Impressions - April 2021 - 17
Impressions - April 2021 - 18
Impressions - April 2021 - 19
Impressions - April 2021 - Biz Expansion with Headwear New Products
Impressions - April 2021 - 21
Impressions - April 2021 - 22
Impressions - April 2021 - Hanesbrands Insert
Impressions - April 2021 - H2
Impressions - April 2021 - H3
Impressions - April 2021 - H4
Impressions - April 2021 - H5
Impressions - April 2021 - H6
Impressions - April 2021 - H7
Impressions - April 2021 - H8
Impressions - April 2021 - H9
Impressions - April 2021 - H10
Impressions - April 2021 - H11
Impressions - April 2021 - H12
Impressions - April 2021 - H13
Impressions - April 2021 - H14
Impressions - April 2021 - H15
Impressions - April 2021 - H16
Impressions - April 2021 - 23
Impressions - April 2021 - Niche Focus: Team Sports
Impressions - April 2021 - 25
Impressions - April 2021 - Idea Generator: Part 1
Impressions - April 2021 - 27
Impressions - April 2021 - 28
Impressions - April 2021 - 29
Impressions - April 2021 - Using Mood Boards to Help Customers to Stay on Trend
Impressions - April 2021 - 31
Impressions - April 2021 - 32
Impressions - April 2021 - Leasing/Financing Equipment
Impressions - April 2021 - 34
Impressions - April 2021 - 35
Impressions - April 2021 - Shop Talk
Impressions - April 2021 - 37
Impressions - April 2021 - TMD Embroidery Production - Stitching Headwear Designs
Impressions - April 2021 - 39
Impressions - April 2021 - 40
Impressions - April 2021 - TMD Screen Printing Production - Athletic Numbering On Team Uniforms
Impressions - April 2021 - 42
Impressions - April 2021 - 43
Impressions - April 2021 - TMD DTG - Digital Printing Basics
Impressions - April 2021 - 45
Impressions - April 2021 - 46
Impressions - April 2021 - Classifieds / Ad Index
Impressions - April 2021 - On Design
Impressions - April 2021 - C3
Impressions - April 2021 - C4
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