Kitchen & Bath Business November/December 2021 - 33

KBIS 2022
WHAT'S THAT SMELL? THE
UNSEEN WORLD OF AIR
Natalia Pierce, AKBD, Principal
of Detail by Design &
Linda Kafka, CLIPP, CAPS,
President of LiveABLE Canada
Wednesday, Feb. 9, 11 a.m. - 12
p.m., Kitchen & Bath Specialty
Training Track, Hybrid
Format
It seems indoor air quality
(IAQ) is one of those topics people are either really
interested in or completely oblivious to. Thanks
to the pandemic, people have gained an increased
awareness of the value and health influence the air
we breathe has on us and our loved ones. Regardless
of whether you are inside an office, home, gym,
garage or store, the air we breathe can impact our
health and well-being. During this presentation,
we are going to talk about the elements that have
the most significant impact on IAQ, solutions to
improve IAQ for your clients' home and how to
talk to clients about the awareness, importance
and value good IAQ can have on the health of a
home and those who live there.
CONNECT WITH THE BEST
CLIENTS IN THE WORLD: YOURS!
Rebecca West, CEO,
Seriously Happy Homes
Wednesday, Feb. 9, 11:15
a.m. - 12:45 p.m., Grow Your Business Track,
Live Format
Successful interior designers don't try to get ALL
the clients. Instead, they focus on getting clients
they love and who love (and champion) them
back! If your interior design clients are driving
you crazy, if you're not getting as much work as
you want or if you're getting negative reviews and
feedback, it might be that you're working with
the wrong clients. Using five key categories, you'll
start to identify your unique niche in the interior
design world and begin to understand the incredible
value you bring to your clients. I'll also share
how I leveraged that bad Yelp review to get more
and better clients so you don't have to be afraid of
what a bad-fit client might say on social media.
REFRESH AND RESET:
PROVEN IDEAS TO MAKE YOUR
BUSINESS EXCEPTIONAL IN
THE NEW NORMAL
Christopher Grubb,
Arch-Interiors Design Group Inc.
Wednesday, Feb. 9, 12:45 - 1:45 p.m., Grow Your
Business Track, Hybrid Format
My firm is based in Beverly Hills, so I'm often
asked for ideas on how a designer or contractor
can expand into a luxury market. I will share ideas
for creating relationships and sales with the luxury
designer. I will also talk about how I deal with
the internet and product sales and how I observe
showrooms shift focus to outside their four walls.
I will also talk about manufacturers offering more
support to the showroom for their own sales and
branding. Additionally, I'll share tips on how I
discover design movements in both the luxury
market and mass market and how you too can
learn skills to be a trend forecaster.
EMBRACING THE NEW ROLE OF
THE KITCHEN DESIGNER
Jan Rutgers, Vestabul Design
Wednesday, Feb. 9, 12:45
- 1:45 p.m., Grow Your Business
Track, Hybrid Format
Before the social media explosion of online inspiration
apps, the kitchen designer controlled both
the function and the aesthetics of the space being
designed. Now, the homeowner often arrives at
the first meeting with the door style, cabinet finish,
countertop, backsplash and decorative hardware
already chosen - along with images to back up
their choices! My session will address this phenomenon
and show how to complement their focus
while increasing your value in their project. We
will also discuss how you can differentiate yourself
in the competitive market of kitchen design and
produce social media-worthy images yourself.
CONTRACT CLAUSES: HOW
TO PROTECT YOUR BUSINESS
FROM DOWNSIDE RISK
Sharon Sherman, CKD,
Thyme and Place Design
Wednesday, Feb. 9, 1:30 p.m. - 3:00 p.m., Management
Track, Live Only
Nationally renowned kitchen and bath designer
Sharon L. Sherman will share what you need to cover
in your contracts to protect yourself from downside
risk based on her many years of experience. In
addition, small round table discussions will be held so
attendees can also learn from each other. Bring your
contracts with you and be ready to dive in and learn
from not only Sherman but your fellow kitchen and
bath designer attendees in this important workshop.
VALUABLE LESSONS LEARNED
FROM NKBA ICON ELLEN
CHEEVER AND OTHER HALL OF
FAME INDUCTEES
Dani Polidor, CKD, CBD,
Designer & Realtor, Suite Artistry & Empire
Realty Group
Wednesday, Feb. 9, 2:30 p.m. - 3:30 p.m., Customer
Service Track, Hybrid Format
KBB SPECIAL SECTION
Ellen Cheever left an indelible mark on the kitchen
and bath industry and all who were fortunate
to meet her. She was a true pioneer and visionary.
In addition to collaborating with the NKBA
and being a popular speaker, she innovated in
her own career. Setbacks and obstacles made her
strong and resilient. Cheever is just one of many
pioneers who paved the way for design excellence.
Other notable Inductees include Alfred
Moen, Gunnar Baldwin and Kathleen Parrott.
This presentation will thank these pioneers for
laying the groundwork for superior education in
kitchen and bath design as the cornerstone of the
construction industry.
PROVEN COMMUNICATION
TOOLS EVERY DESIGN
COMPANY NEEDS
Liz Walton, CKD, Owner &
Principal Designer, Waltons
Design Solutions
Thursday, Feb. 10, 9:15 - 10:15 a.m.,
Customer Service Track, Hybrid Format
The methods in which you engage with your client
are imperative to the sustainability and growth of
your business. Communication does not stop after
landing a deal, and how you communicate throughout
the entirety of the project can mean the difference
between a one-time customer or a life-long
client and referral resource. Walton will share proven
communication strategies and divulge her favorite
communication secrets attendees can customize and
apply immediately to strengthen client relationships.
This course will walk you through the onboarding
and sales process that leaves clients raving about
you to their friends and family. Learn strategies to
attract your ideal client and communication tactics
to ensure your clients sing your praises and how to
prepare clear and thoughtful design presentations.
GROW YOUR TEAM THROUGH
AN APPRENTICESHIP PROGRAM
Kristy Ferguson, CEO &
Megan Reed, Kitchen & Bath
Designer, Beyond the Box Inc.
Management Track, On-Demand/Pre-Recorded
Format
Labor shortage is a topic we
are all familiar with. Our goal
with our presentation about
apprenticeships is to give you
a view from the employer and the apprentice/
employee. A representative from our state department
of labor will add a few tips and statistics
regarding apprenticeship setup and long-term
value. Our hope is that together we can turn the
tide while adding value to our communities.
33
Kitchen & Bath Business November/December 2021

Table of Contents for the Digital Edition of Kitchen & Bath Business November/December 2021
