Kitchen & Bath Business/KBISJanuary/February 2023 - KBIS39

WEDNESDAY, FEBRUARY 1
11:00 AM - 12:00 PM
LVCC: ROOM N-260
FORMAT: HYBRID
Color Cues - A Fresh Approach to the Sales Process
Nancy Busch, AKBD, ISFA
TRACK: GROW YOUR BUSINESS
It all starts with one simple question: What's your favorite color? The
answer is the key to understanding how you can relate to your customer
on an emotional level, the level that closes a sale quickest. Salespeople
spend way too much time selling from their own perspective and their
own aesthetic. It's not about what you think, it's about what your customer
thinks! If you're organizing your showroom by material or crowding in
as many display racks as you can, join Nancy as she presents a fresh
approach to the sales process and showroom design.Learn how to break
the cycle and find a direct path to better understanding - and serving -
your customers' needs.
11:00 AM - 12:00 PM
LVCC: ROOM N-254
FORMAT: HYBRID
Smart Technology for All Living In Place Clients
Ryan Herd, Caregiver Smart Solutions, Toni Sabatino, AKBD, Toni
Sabatino Style
TRACK: GROW YOUR BUSINESS
Smart Technology is not Big Brother - It's Your New Best Friend! Most
homes already have some level of technology and in the future, all homes
will be very connected. Learn from 2 well known experts what smart
technology can do to help your clients Live In Place and expand your
business. Discover a new world of devices that can help everyone Live
In Place, regardless of their age or physical limitations. Understand how
technology has gone from just a thermostat you dial in to controlling
almost everything in your home, sometimes automatically! But at the
same time, learn how smart technology can provide medical solutions in
the home, the Pros & Cons of smart technology, and the professionals you
should work with to ensure that your clients get the best solutions.
11:00 AM - 12:00 PM
LVCC: ROOM N-256
FORMAT: HYBRID
How to Leverage Social Media to Grow Your Presence Locally
Shaun Ayala, Best Buy
TRACK: GROW YOUR BUSINESS
Are you looking for ways to reach a larger audience locally? Are you looking
for creative content ideas that attract your ideal customer? In this session,
Award Winning Social Media Storyteller and K&B Marketer Shaun Ayala
will share with you tactical and practical Social Media to-dos to build
awareness locally, create content differently, and stand out on Social Media.
11:15 AM - 12:45 PM
LVCC: ROOM N-262
FORMAT: LIVE ONLY
WORKSHOP: How To Handle Difficult Clients For Positive
And Productive Outcomes
Sharon Sherman, CKD, Thyme and Place Design
TRACK: CUSTOMER SERVICE
Learn the strategies that work to turn * difficult clients * into satisfied
clients, for a productive and positive outcome that leads to excellent
reviews and referrals.
12:45 PM - 1:45 PM
LVCC: ROOM N-247
FORMAT: LIVE ONLY
Changing the Market - It is up to US
Aaron Gould, AKBD, CLIPP, ProSource of Syracuse, Christie Dixon,
CKBD, Upscale Remodeling
TRACK: DESIGN
Most of us have faced challenges convincing customers that their
needs are not what they truly need. Overcoming the challenges that
social media, the internet, and many television programs influence has
on our clients can be frustrating. We know that safety and function do
not need to impact the beauty of a design, so how do we convey this
to our clients? It is up to us to help influence and direct the changes
needed in our Industry. Manufactured products will continue to be
driven by sales and demand. How can we as designers, installers, and
trade professionals make an impact to create safer options within the
market? It is our job to influence a client's focus on long-term safety
as they consider product selections regardless of their age or ability.
We must improve the communication in architectural design, trade
installation, and other critical areas to change decades of what has
been the norm, to be a team-focused commitment to the real needs
in our client's futures. This session's goal is to focus on creating the
change needed and collaborate to explore additional methods, not
covered in the starting presentation.
12:45 PM - 1:45 PM
LVCC: ROOM N-258
FORMAT: HYBRID
From Brick and Mortar to Click to Order - Making the
Transition Online
Megan Jansky McIntyre, The Marketing Corner
TRACK: GROW YOUR BUSINESS
Remember the time when you couldn't just use your computer or
phone, browse for a product online, click add to cart, and have it
arrive at your home days later? Its hard to imagine our life without
online shopping, as it seems that everything we need can be bought
online. With the growth of the Internet, and changes in consumer
behavior, clients now expect everything to be purchased effortlessly
with a click of a button, and that includes the design and remodeling
industry! Today's homeowners are increasingly empowered in their
decision making and turn to the internet for product choices, design
advice, feedback and even installation support.Ecommerce is no
longer just for physical products; if services are your businessdesigners
and remodeling professionals must explore how to
make it easier for clients to book with you or buy from you online.
In " From Brick and Mortar to Click to Order " , business owners will
stop relying on dated " free-estimate forms, " and learn how to get
their ecommerce website up and running, showcase products, and
creative ways to package and sell their design talent online. From a
sales-focused virtual design consultation, to providing helpful design
advice, and completing a product sale, attendees will be armed
with the knowledge to successfully launch and grow their online
businesses. Whether you've committed to transitioning to selling
your services online or are just starting your journey into
understanding what's involved, From Brick and Mortar to Click to
Order will give kitchen and bath professionals the knowledge and
tools to make their ecommerce business soar!
KBIS.com 39
http://www.KBIS.com
Kitchen & Bath Business/KBISJanuary/February 2023

Table of Contents for the Digital Edition of Kitchen & Bath Business/KBISJanuary/February 2023
