Kitchen & Bath Business/KBIS Directory 2025 - KBIS37

2:45 P.M. - 3:45 P.M.
ROOM N252
FORMAT: HYBRID
Picture Perfect: How to Photograph
Your Projects Like a PR Pro
Alexandria Abramian, The PR Collaborative
TRACK: MARKETING
When it comes to marketing your work, photography is quite literally make
or break. With the right photos, your design work not only shines in its best
light, but also attracts future clients as well as leading editors and design
competition judges. In this presentation, designers will learn the careerchanging
skill of understanding exactly what kinds of images have the
highest portfolio and PR value, as well as how to hire the right photography
team to capture them. Projects can take months, even years to complete.
Yet, designers typically only have a few days when it comes to documenting
those effort, in that precious sliver of space right after the project is
completed. After a 25-year career as a magazine editor and a publicist, Alex
not only understands the importance of high-quality photography, she also
deeply understands the challenges in capturing it, which is why she created
Picture Perfect. In this presentation that she has shared at leading design
and photography events across the country, Alex shares the secrets of
which rooms, which angles and what kinds of styling elevate your designs
so that you stand out, get noticed and grow your business.
2:45 P.M. - 3:45 P.M.
ROOM N254
FORMAT: HYBRID
New Kitchens in Old Homes
Dawn Viola, CMKBD, Classic Homes Design, Arapahoe Community
College
TRACK: BUILDING & REMODELING
Tackling a 21st-century kitchen remodel in a century old home can be a
daunting task, but being prepared for the typical obstacles can make it
less stressful. Being prepared to manage hazardous material mitigation,
historic architectural review boards, and unrealistic client expectations can
minimize issues and pave the road for positive reviews. Attendees will learn
how to develop a project scope that meets the needs of the client while
paying homage to the historic fabric of the site while learning practical steps
to create a successful project from day one.
2:45 P.M. - 3:45 P.M.
ROOM N260
FORMAT: HYBRID
Mastering Target Market Diagrams and Mind Mapping:
Organize Your Thoughts and Boost Productivity
Alison Mullins, Rep Methods LLC
TRACK: LEADERSHIP & MANAGEMENT
Unlock the power of organization and productivity in this one-hour session.
Designed to equip participants with practical techniques for creating target
market diagrams and harnessing the versatility of mind mapping, this session
offers invaluable insights into streamlining thoughts, plans, and functionalities.
In the introductory segment, participants will delve into the signifi cance of
target market diagrams, learning how to identify and visualize key market
segments essential for strategic planning and sales endeavors. Through
interactive demonstrations, attendees will discover the step-by-step process
of creating target market diagrams, gaining hands-on experience in defi ning
demographic, psychographic, and behavioral factors that shape customer
profi les. Transitioning to mind mapping, participants will explore the dynamic
tool's myriad applications across various facets of daily life and functionality.
From organizing tasks and priorities to structuring presentations and visualizing
goals, mind mapping offers a holistic approach to streamlining thoughts and
enhancing clarity. Through practical examples and templates, participants
will uncover how to leverage mind mapping techniques to optimize their
personal and professional endeavors. By the end of the session, attendees
will emerge equipped with the skills and insights to create target market
diagrams effectively and leverage mind mapping techniques to organize their
thoughts, day, and functionality with precision and effi ciency. Whether you're a
seasoned professional seeking to refi ne your strategic planning or an individual
looking to boost productivity, join us for an enriching session that promises to
revolutionize the way you approach organization and productivity.
3:15 P.M. - 4:15 P.M.
ROOM N258
FORMAT: HYBRID
Do You Measure Up? Creating Healthier Living Spaces
Jillian Pritchard Cooke, Wellness Within Your Walls
TRACK: DESIGN
Explore practical steps to create healthier living spaces that attract clients and
enhance profi tability. Consumer demand for wellness-focused designs is on
the rise, emphasizing the importance of holistic approaches in kitchen and
bathroom design. Discover how to integrate sustainable materials, resilient
fi xtures, and innovative technologies to achieve aesthetically pleasing and
health-enhancing environments. This session dives deep into innovative design
principles for kitchens and bathrooms, focusing on advancements in ventilation,
materials, and smart technologies. Learn how these elements promote
wellness, from effi cient cooking spaces to spa-like bathroom sanctuaries. Gain
insights into multi-functional layouts, state-of-the-art appliances, and cuttingedge
ventilation strategies tailored for health-conscious consumers. Join us
to expand your expertise in designing kitchens and baths that meet the latest
health standards while boosting your bottom line.
KBIS.com | 37
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Kitchen & Bath Business/KBIS Directory 2025

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