Kitchen & Bath Business/KBIS Directory 2025 - KBIS47

#KBIS2025
Getting More Referrals With CRM
Bhargav Makadia, Estheteak
Nishi Bhoraniya, Estheteak
TRACK: MARKETING
Our satisfi ed clients are our best marketing tool. Our clients are most
effective in developing the company's market value and trust in the
company. As most of our customers can be one time only, many companies
do not have a habit of following up. We hope to teach how to leverage
CRM for regular follow-up with customers years after we have successfully
completed a project. One Christmas card or a happy birthday card goes
a long way. Like Rockefeller had a Rolodex, we can leverage CRM to keep
engaging with our customers.
Unlocking Space: Innovative Solutions for Small Condos
Mansi Makadia, Estheteak
Shaily Godhani, Estheteak
TRACK: DESIGN
Discover game-changing strategies for maximizing kitchen and closet
space in shrinking condo designs. Explore the effi ciency of sliding doors
over hinges and the sleek practicality of lighted profi les as space-expanding
handles. Join us to revolutionize your approach to modern interior design.
Throughput: The Key to Keeping
the Design Department Flowing
Doug Howard, Remodelers Advantage
TRACK: DESIGN
This presentation will focus on strategies for streamlining the design
process, prioritizing work to maintain a steady production fl ows and
removing obstacles to making it all work successfully.
Character After Content
Shad Johnsen, HingeWorks
TRACK: MARKETING
Landing clients and contracts is more dependent upon personal and
company character that it is on details and a contract. Learn how to
make compelling points for considering you or your company when
approaching client and contract opportunities. Shad will share with you
proven experiences. He has had in his 30 year career as a kitchen designer
to attract the right team members, clients and more. He will also share
with you some of his epic failures and humorous story format. You should
be able to walk away from this presentation with a few great points of
improvement to help you or your organization land contracts that may seem
beyond reach.
Magnify Your Marketing
Anthony Milia, Milia Marketing
TRACK: MARKETING
Join Anthony Milia for an insightful session on mastering marketing for
Kitchen and Bath businesses. Discover how to avoid common marketing
pitfalls, effectively reach new customers, and develop strategies for
retaining existing ones. You'll walk away with tools to enhance marketing
experiences both online and in-person and action items that will make an
impact on your business.
Five Reasons Why Human Intuition & Connection
Surpass AI in the Kitchen and Bath Industry
Wendy Sterling, WBD Consulting LLC
TRACK: HOT TOPICS
In an industry where personal touch and understanding client desires
are paramount, the rise of AI can seem both exciting and daunting. While
AI offers incredible effi ciencies and capabilities in the kitchen and bath
sector, there's an irreplaceable value in human intuition and connection
that technology cannot replicate. This session delves into fi ve compelling
reasons why human insight and emotional intelligence are essential in
creating beautiful, functional, and personalized kitchen and bath spaces
that resonate deeply with clients. Creating spaces is not just about design
and installation, but also about fostering strong, meaningful relationships
with clients and understanding their unique needs and lifestyles. This
session will provide you with the tools to harness your intuitive skills
alongside AI to enhance your professional practice and client interactions.
The Social Kitchen: Getting the Party Started
with Intelligent Entertaining Essentials
Jessica Petrino Ball, AJ Madison
TRACK: HOT TOPICS
Engaging prospective clients by discussing holidays, entertaining, and
hosting guests is a powerful way to spark conversation and earn their
business. Remodelers are now prioritizing transforming homes into
luxurious retreats, integrating amenities akin to those found in high-end
resorts. Central to this transformation is the kitchen, where cutting-edge
appliances and innovative designs cater to the culinary preferences and
storage needs of the family chef, making cooking and entertaining a
thrilling experience. Additionally, discussions should encompass amenities
throughout the home, including overnight accommodations and outdoor
recreational spaces, offering limitless possibilities for creativity and
customization. Let's help clients envision and create dream homes that
combine aesthetic appeal with functional practicality, ensuring every
gathering is memorable and every day feels like a getaway.
KBIS.com | 47
http://www.KBIS.com
Kitchen & Bath Business/KBIS Directory 2025

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