Kitchen & Bath Business July/August 2023 - 80

L A S T W ORD
achieved along the journey. However, it is
crucial to keep clients engaged and optimistic,
ensuring they never lose sight of the successes
inherent within the process. My approach to
managing this challenge is anchored in three
main principles: patience, resiliency and
adaptability. In a field as dynamic as design
and construction, change is the only constant.
Th erefore, continuously refi ning my ability to
adapt to changing circumstances, unexpected
hiccups or new client demands is integral to
my approach. Th is fl exibility allows me to make
necessary adjustments without compromising
the project's trajectory, ensuring we stay on track
to achieve the envisioned outcomes.
What is the most important career lesson
you've learned?
STAYING POWER
For this designer, resiliency is the key quality of a successful practice
CREATIVE DIRECTOR AND FOUNDER of New York City-based Liz Curry
Studio, designer Liz Curry started her own fi rm in 2019, after working
for many years at Meyer-Davis Studio. She specializes in large-scale
renovations and new home interior architecture.
How does your background infl uence the way you approach the
design business?
I have a Master of Architecture degree and spent many years at a fi rm
specializing in luxury hospitality and residential projects before branching
out on my own. I approach interior design from a holistic perspective,
where architecture and interiors are harmonized into a seamless unit. Th is
background in architecture provides a unique lens through which I view
and execute interior design projects. I focus on ensuring each project is
an extraordinary experience that uniquely refl ects the client's vision and
personality. Th is principle is evident in both residential and commercial
settings, and I fi rmly believe that no two projects should be identical. In
the high-end residential sector, my approach is to meticulously cater to
the needs of my clients, off ering bespoke solutions that are highly detailed
and personally tailored. This approach has been largely influenced by
my comprehensive understanding of the design process, from the initial
proposal to the project turnover, a skill set I've developed over the years.
What has been your biggest business challenge - and how did you resolve it?
Navigating clients through the intricate labyrinth of design and
construction can indeed be challenging. Th e complexity of these processes
can sometimes overshadow the accomplishments and positive results
80
/ JULY-AUGUST 2023
ABOVE Designer Liz Curry
draws on her background
in architecture to provide a
framework for each of her
projects.
Photos: Anna Herbst
Resilience - the path to a successful project
is rarely smooth. Encountering obstacles and
setbacks is inevitable, but having the resilience to
endure and move forward is what diff erentiates
a good project from a great one. Th is resilience
not only serves to overcome challenges but
also builds trust and confidence in the client
relationship.
What advice would you give someone who is
thinking about entering the design business?
Embarking on a design career is a rewarding yet
demanding endeavor, requiring time, patience
and resilience. Remember that your unique
point of view is a precious asset. Confidence
in your own vision, even when it deviates from
the norm, is crucial to making a mark in this
creative fi eld. Staying true to yourself and your
design philosophy amidst evolving trends is
key to creating a distinct identity and aesthetic.
Th is authenticity in your work contributes to its
intrinsic value, defi ning you as a designer; never
underestimate the value you off er. Your ability
to balance functionality, safety and beauty to
enhance people's lives is a remarkable service,
warranting technical knowledge, artistic insight
and empathetic understanding.
What is your favorite thing to collect? And why?
I love to create and collect ceramics. I fi nd these
handcrafted expressions of creativity to be very
meaningful. Ceramics are so specifi c to the artist,
with each piece imbued with the hand of the
ceramicist. For me personally, making ceramics
is meditative and has connected me to new skills
in making unique works of art.

Kitchen & Bath Business July/August 2023

Table of Contents for the Digital Edition of Kitchen & Bath Business July/August 2023
