Kitchen & Bath Business September/October 2023 - 20

INDUS TR Y
CHALLENGE S
Why Hire a Design Pro?
Five benefits to convey to your clients
IN TODAY'S competitive market, designers face
the challenge of conveying the true value they
bring to their clients. While their skills are undeniable,
eff ectively communicating these attributes
can really help attract and retain clients.
Th is article aims to highlight the main advantages
of hiring a designer, as well as strategies for
professionals to eff ectively convey these benefi ts,
ultimately leading to better client acquisition.
1. TIME SAVING
Designing a space involves numerous decisions,
from choosing materials to selecting contractors.
It entails countless intricacies that remain hidden
from view, demanding a substantial time investment.
A designer can save homeowners this time
by handling these tasks for them.
Th anks to their access to a wide network of
suppliers and resources, designers' expertise allows
them to make informed decisions quickly
and effi ciently. Th is eliminates homeowners
making costly and time-consuming mistakes
by guiding them through the selection process
and preventing design fl aws that could lead to
drawn-out revisions later.
How to Convey This to a Client
 Share thoughts on arrangement options, consideration
of precise dimensions and materials
the client might not have thought about.
Identify potential issues, share them with the
client and off er solutions from the onset.
 Assess and explain lead times, stock, pricing
and durability concerns. Th is will help clients
understand how much time they are saving.
2. MONEY SAVING
Designers work closely with clients to establish
a realistic budget and help prioritize where to
allocate funds. Th ey have extensive knowledge of
product pricing and can recommend cost-eff ective
alternatives without compromising quality
or style. By hiring a designer, homeowners can
make informed decisions about where to invest
and where to save on the project.
20
/ SEPTEMBER-OCTOBER 2023
" Ensuring the client knows they will have a
reliable point of contact during the entire
process will give them peace of mind and
encourage them to hand over the project to
a professional. "
3. PROFESSIONAL RESULTS
Designers have a wealth of knowledge in their fi eld. Your experience allows
you to create functional and aesthetically pleasing designs that suit the
client's specifi c needs and preferences. Designers also have a keen eye for
detail and consider every aspect of the design, from the fl ow of the space to
the selection of fabrics, fi nishes and accessories. Th ey pay attention to the
smallest details, ensuring that every element works harmoniously together
to create cohesive and visually appealing interiors.
How to Convey This to a Client
 Showcase your portfolio, share client testimonials and provide valuable
design resources to your clients and social media followers.
 By choosing communication channels like Instagram or Pinterest to
showcase your work, you can attract your target clients and eff ectively
convey the value of your services.
 Regularly updating your blog and social media outlets with relevant
content by addressing common design challenges and off ering practical
tips to demonstrate your expertise can help your clients trust your work
before they hire you.
4. PERSONALIZED SERVICE
A designer works closely with the client to understand their vision, style and
requirements. Th ey will then translate that information into a customized
How to Convey This to a Client
 Mention your professional connections and special discounts with the
brands you partner with. Th is will show you know the market; you know
how to fi nd the best prices and cost-eff ective alternatives.
 It's best to be transparent about the rates and costs and always think
of the client fi rst; this way they will feel that you're adjusting to their
needs and budget. Using online resources for cost guides such as
Fixr.com can give them a detailed and visual understanding of what
their money will be spent on.
http://www.Fixr.com
Kitchen & Bath Business September/October 2023

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