NEWH - Summer 2021 - 54

INTERVIEW

Arash Azarbarzin
CEO, SH Hotels & Resorts
By Can Faik
Photography courtesy of SH Hotels & Resorts

SH

Hotels & Resorts, an affiliate of global private investment firm Starwood Capital Group, is a hotel brand management company that operates
1 Hotels, a mission-driven luxury lifestyle brand that launched in 2015 with properties in South Beach, Manhattan, Brooklyn, West Hollywood,
and Haitang Bay. SH Hotels & Resorts also operates Treehouse Hotel, a sister to the 1 Hotels brand, and Baccarat Hotels & Resorts, a luxury
brand that debuted its flagship property in March 2015 in New York.
What was your background prior to working for SH Hotels?
I was a founding member of sbe Hotel Group, where I served as president for 12 years. I also spent several years in
leadership roles at W Hotels & Resorts, as well as with St. Regis and Four Seasons. It was at W that I first met and
worked with our chairman and founder, Barry Sternlicht. I always admired him and his vision for 1 Hotels, and I was
thrilled to be able to work with him again as president, and now CEO, at SH Hotels & Resorts.
What do you love most about what you do?
I love traveling the world, seeing new cities, and experiencing new cultures. Since each 1 Hotels and Treehouse
property is created with the distinct influence of its local environment, I really get a deep understanding of the
numerous places I travel to.
You've noted expansion is high on the brands' agenda. Where is SH Hotels putting its focus in terms of growth?
We believe in our brands and expansion is a high priority. We will be opening two new 1 Hotels locations this
year-1 Hotel Toronto this summer and 1 Hotel Nashville this fall. We have other 1 Hotels locations coming in Cabo,
Melbourne, San Francisco, London, Paris, and Hanalei Bay [Hawaii]. We just announced a Treehouse that will open
in Brickell [Miami], and we also have several Baccarat properties on the horizon.

Arash Azarbarzin

Suite at 1 Hotel Brooklyn

Treehouse Hotel Brickell
Continued on p. 56 〉〉〉

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NEWH - Summer 2021

Table of Contents for the Digital Edition of NEWH - Summer 2021

Contents
Letter from the President
News
Equity, Inclusion, and Diversity
Guest Perspective
Who's Who
New NEWH Corporate Partners
Conference Roundup
Have You Seen
Scholarships
Scholarship Heroes
Interview: Arash Azarbarzin
Sustainability Point of View
Q&A: Tara Chung
Q&A: Courtney Elfand
Q&A: Gabe Rodriguez
Cover Story
Project: Canopy Cancun
Project: Pressed Roots
Project: Giannino Mayfair
Project: Portola Hotel & Spa
Chapter Highlights
Save the Date
New Members
Partner Profiles
Ad Index
NEWH - Summer 2021 - Cover1
NEWH - Summer 2021 - Cover2
NEWH - Summer 2021 - Contents
NEWH - Summer 2021 - Letter from the President
NEWH - Summer 2021 - 5
NEWH - Summer 2021 - 6
NEWH - Summer 2021 - 7
NEWH - Summer 2021 - News
NEWH - Summer 2021 - 9
NEWH - Summer 2021 - 10
NEWH - Summer 2021 - 11
NEWH - Summer 2021 - 12
NEWH - Summer 2021 - 13
NEWH - Summer 2021 - 14
NEWH - Summer 2021 - 15
NEWH - Summer 2021 - 16
NEWH - Summer 2021 - 17
NEWH - Summer 2021 - 18
NEWH - Summer 2021 - 19
NEWH - Summer 2021 - 20
NEWH - Summer 2021 - 21
NEWH - Summer 2021 - Equity, Inclusion, and Diversity
NEWH - Summer 2021 - 23
NEWH - Summer 2021 - 24
NEWH - Summer 2021 - 25
NEWH - Summer 2021 - Guest Perspective
NEWH - Summer 2021 - 27
NEWH - Summer 2021 - Who's Who
NEWH - Summer 2021 - 29
NEWH - Summer 2021 - 30
NEWH - Summer 2021 - 31
NEWH - Summer 2021 - 32
NEWH - Summer 2021 - 33
NEWH - Summer 2021 - 34
NEWH - Summer 2021 - 35
NEWH - Summer 2021 - 36
NEWH - Summer 2021 - 37
NEWH - Summer 2021 - New NEWH Corporate Partners
NEWH - Summer 2021 - 39
NEWH - Summer 2021 - Conference Roundup
NEWH - Summer 2021 - 41
NEWH - Summer 2021 - Have You Seen
NEWH - Summer 2021 - 43
NEWH - Summer 2021 - 44
NEWH - Summer 2021 - 45
NEWH - Summer 2021 - 46
NEWH - Summer 2021 - 47
NEWH - Summer 2021 - 48
NEWH - Summer 2021 - 49
NEWH - Summer 2021 - Scholarships
NEWH - Summer 2021 - 51
NEWH - Summer 2021 - Scholarship Heroes
NEWH - Summer 2021 - 53
NEWH - Summer 2021 - Interview: Arash Azarbarzin
NEWH - Summer 2021 - 55
NEWH - Summer 2021 - 56
NEWH - Summer 2021 - 57
NEWH - Summer 2021 - Sustainability Point of View
NEWH - Summer 2021 - 59
NEWH - Summer 2021 - Q&A: Tara Chung
NEWH - Summer 2021 - 61
NEWH - Summer 2021 - Q&A: Courtney Elfand
NEWH - Summer 2021 - 63
NEWH - Summer 2021 - Q&A: Gabe Rodriguez
NEWH - Summer 2021 - 65
NEWH - Summer 2021 - Cover Story
NEWH - Summer 2021 - 67
NEWH - Summer 2021 - Project: Canopy Cancun
NEWH - Summer 2021 - 69
NEWH - Summer 2021 - 70
NEWH - Summer 2021 - 71
NEWH - Summer 2021 - Project: Pressed Roots
NEWH - Summer 2021 - 73
NEWH - Summer 2021 - 74
NEWH - Summer 2021 - 75
NEWH - Summer 2021 - Project: Giannino Mayfair
NEWH - Summer 2021 - 77
NEWH - Summer 2021 - 78
NEWH - Summer 2021 - 79
NEWH - Summer 2021 - Project: Portola Hotel & Spa
NEWH - Summer 2021 - 81
NEWH - Summer 2021 - 82
NEWH - Summer 2021 - 83
NEWH - Summer 2021 - Chapter Highlights
NEWH - Summer 2021 - 85
NEWH - Summer 2021 - 86
NEWH - Summer 2021 - 87
NEWH - Summer 2021 - 88
NEWH - Summer 2021 - 89
NEWH - Summer 2021 - 90
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NEWH - Summer 2021 - 94
NEWH - Summer 2021 - 95
NEWH - Summer 2021 - 96
NEWH - Summer 2021 - 97
NEWH - Summer 2021 - Save the Date
NEWH - Summer 2021 - 99
NEWH - Summer 2021 - New Members
NEWH - Summer 2021 - 101
NEWH - Summer 2021 - 102
NEWH - Summer 2021 - 103
NEWH - Summer 2021 - Partner Profiles
NEWH - Summer 2021 - 105
NEWH - Summer 2021 - Ad Index
NEWH - Summer 2021 - Cover3
NEWH - Summer 2021 - Cover4
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