NEWH - Summer 2023 - 53

COVER STORY
This page clockwise from top left:
Vivid tufted broadloom from the
Expression custom collection; Axminster
carpet tile; the durable ProGen LVT
range includes a chevron pattern; the
watercolor-inspired Blotted collection
vintage-style florals; and Repose, a mélange of contemplative designs that
draw from nature.
With hospitality once again flourishing post-pandemic, " Amber and her
team have done a great job of scaling to that and addressing the mountain
of custom work, " notes Drautz, including newly launched custom carpet and
Axminster tiles. But there are also numerous running line selections to choose
from (many can be semi-customized) including the durable, scratch-resistant
ProGen and Even Plane LVT ranges, the latter of which is buoyed by a woven
fiberglass layer that absorbs sound and counters indentation.
" I think we're going to see a little more edginess with LVT customization
and the ability to add color and interest for that wow moment, " says Whitaker.
Given the continued boom of LVT flooring and the desire for complementary
softness, Tarkett Hospitality has responded with what Drautz describes as
a reinvigorated rug program. " We know rugs are only going to grow. If hotels
want an area rug sitting on top of the LVT, then we can fabricate that, " she
points out.
Drautz leads Tarkett Hospitality top to bottom, her responsibilities
spanning the factory, the sales team, and marketing and events, and it's
the way that she efficiently runs this operation that Whitaker believes
" resonates with designers. " If a client makes a last-minute change, for
instance, the fact it can be done without compromising the brand's quality
standards is indeed impressive.
As a woman-led business, Tarkett Hospitality is centered on diversity and
inclusivity and isn't scared to take risks. Consider its custom Expression
collection, fusing an earthy palette with multi-layered patterns to explore
the notion of gender neutrality. " We want to be leaders in design and so we
looked at the duality of gender and the personal style that allows for selfexpression-not
necessarily male or female, but both or neither-in different
environments through our carpets, " explains Osiecki. " We want to continue
on that route, looking at bold ideas and bold designs-and looking ahead of
the trends. " ❙❘❚
Summer 2023 53

NEWH - Summer 2023

Table of Contents for the Digital Edition of NEWH - Summer 2023

NEWH - Summer 2023 - Cover1
NEWH - Summer 2023 - Cover2
NEWH - Summer 2023 - 3
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NEWH - Summer 2023 - Cover3
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