NEWH - Spring 2025 - 24

EQUITY, INCLUSION, AND DIVERSITY
Integrating Equity, Inclusion, and Diversity into Restaurant Design
BY JOEMY VEGA
EID DIRECTOR, NEWH SUNSHINE CHAPTER
In today's world, it's essential for businesses to design spaces that
are welcoming and accessible to all. For restaurants, this means going
beyond the traditional emphasis on food and ambiance to create
environments that resonate with a diverse range of guests. Equity,
Inclusion, and Diversity (EID) are vital components of a successful
restaurant design strategy. An inclusive design sends a clear message
that everyone is welcome, regardless of their background, abilities, or
preferences, which can lead to increased customer loyalty, positive
word-of-mouth, and a stronger brand image.
According to the National Restaurant
Association's 2024 State of the Restaurant Industry
report, restaurants that prioritize inclusivity and
accessibility are better positioned to attract and
retain customers, particularly in a competitive
market where nearly 45 percent of operators expect
heightened competition compared to the previous
year. By integrating EID principles into their everyday
design and operations, restaurants can differentiate
themselves, fostering a loyal customer base that
values a welcoming atmosphere. This approach
aligns with broader consumer expectations and can
significantly impact customer satisfaction and loyalty,
ultimately contributing to sustained revenue growth
and a stronger market presence, NRA reports.
To effectively integrate EID into restaurant design, several key
elements should be considered, including design, lighting, signage,
seating, layout, menu options, and staff training. Each of these
components plays a crucial role in creating a welcoming environment
that meets diverse needs and preferences.
Start by ensuring your restaurant design complies with all
accessibility standards. However, inclusivity in design extends beyond
mere compliance. Consider the needs of guests with visual or hearing
impairments by incorporating clear and concise signage that is easy
to read, complemented by visual aids like symbols or pictures. Use
adjustable lighting to accommodate guests with visual sensitivities and
use warm, soft lighting to create a relaxed and inviting atmosphere.
Incorporate contrasting colors to enhance visibility for all guests and
utilize noise-reducing materials to minimize auditory distractions,
creating quieter areas for those who are sensitive to noise or crowds.
Also, consider the impact of scents and temperature; subtle, pleasant
scents and a comfortable temperature range can help all guests feel at ease.
Design flexibility is key to catering to a variety of needs and
preferences. Offer a range of seating options-including high-top tables,
counter seating, lounge seating, communal tables, secluded booths, and
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tables with partitions-to accommodate different comfort levels and
privacy needs. Consider designating quiet areas or private dining rooms
for guests who may need a more peaceful environment, such as those
with autism, anxiety, or other sensory sensitivities. These spaces can
also serve guests who require privacy for specific occasions, such as
meetings, birthday celebrations, or other private events.
Introduce biophilic design by integrating natural elements into the
built environment to promote wellbeing and
reduce stress, creating a more inclusive and
inviting atmosphere. Where feasible, incorporate
natural features such as plants or views of nature
to create a calming environment that benefits all
guests.
To make your menu more inclusive, clearly
label allergens and provide options for various
dietary restrictions. Consider using visual aids or
alternative formats, such as Braille or large print,
to accommodate guests with specific needs.
Embrace diversity by offering a range of cuisines
that highlight local ingredients and flavors,
which can be an added feature, particularly for
franchisee brands. Additionally, be mindful of
cultural and religious considerations in menu design, depending on the
location, demographic, and customer base your concept serves. By
incorporating EID principles into every aspect of restaurant design, you
ensure the environment is not only compliant with regulations but also
actively inclusive, making all guests feel valued and comfortable.
Training staff to be inclusive and welcoming to all guests is equally
important. This includes teaching them how to communicate effectively
with those who have disabilities or language barriers. Consider
partnering with local organizations to enhance inclusivity efforts
through community engagement, such as hosting events, donating
to local charities, or offering job opportunities to individuals from
underrepresented groups.
A restaurant that effectively integrates EID into its design
demonstrates a deeper understanding and respect for the diversity
of human experiences and needs. As more customers choose to dine
at places where they feel represented and respected, restaurants that
prioritize EID will not only see increased foot traffic but also build a loyal
customer base that values the
inclusive atmosphere. ❙❘❚
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NEWH - Spring 2025

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