The Daily Guide Summer 2023 - 31

Whether you are interested in
federal advocacy or motivated to
act locally, you will leave this session
with the tools to move equity
in the outdoors forward and ways
to align your business strategy to
coincide with inclusive growth.
The Plastic Pollution Crisis
and the Power of the Business
Voice to Address It
11:00 AM-NOON THE RANGER
STATION
Plastic has become an unavoidable
part of our everyday lives.
From toothpaste to shampoo to
coffee and takeout meals, plastic
is all around us, and it poses
a huge threat to our environment,
our health, and even our
economy. Join Oceana and the
National Business Coalition for
the Oceans for a presentation on
the science behind plastic pollution,
how we can address the
problem with policy solutions,
and the key role business owners
can play.
Better Activating Athletes and
Ambassadors to Tell Brand
Stories
NOON-1:00 PM THE CAMP
Ambassadors are on the front
lines of many brand marketing
efforts - but they're often left to
shoulder the responsibility of creating
their own content, agenda,
and hype. Integrating athletes
and ambassadors more fully
into marketing and PR teams
paves the way to form stronger
collaborative brands and create
strategic owned and earned media.
This panel discussion brings
together brands, athletes, and
strategists to talk creative campaigns,
best practices, and new
ways to advance the passions and
careers of athletes alongside the
marketing objectives of brands.
DEI in the Outdoors: How to
Use a Collective Impact Model
for Lasting Social Change and
Inclusive Growth
1:00-2:00 PM HYATT
While outdoor participation
continues to grow at recordbreaking
levels, there is still work
to be done to increase diversity
and equitable access within the
outdoor participation base.
Outdoor Foundation's Thrive
Outside Initiative works to address
barriers to outdoor access
by utilizing a collective impact
model-an innovative approach
designed to coordinate the efforts
of many programs working in
communities. Within the space
of a single year, Thrive Outside
grew its youth outdoor participant
base by 175%. How did
EVENT + EDUCATION HIGHLIGHTS
Outdoor Executive Roundtable
DAY 2, JUNE 20 AT 2:30 PM IN THE HYATT, SALT LAKE BALLROOM
The Daily by Outdoor Retailer is bringing brand leaders together to
discuss what's next for the outdoor industry post pandemic. Hear
how the industry has evolved in recent years and how brands are
planning for the future in the current economic times. Panelists
include: Lesley Christoph, Marketing Director, Lowa Boots; Thomas
Laakso, VP of Product and Operations, DPS Skis; Steve McGrath,
VP of Marketing, Camp Chef; Jedd Rose, President, Topo Designs;
Somer Webb, CFO, Solo Brands. Bart Schaneman, Editor, The Daily
by Outdoor Retailer, serves as moderator.
Community Stewardship Project: Leave It Loved: Weed Whack and
Trash Takedown
DAY 3, JUNE 21 FROM 4:00-7:00 PM AT WHEADON FARMLAND
PRESERVE
Join in on a community service project to wrap up your show. Visit
Salt Lake and Outdoor Retailer are teaming up with Utah Open
Lands and Salt Lake County to Leave it Loved at the Wheadon
Farmland Preserve. The Weed Whack and Trash Takedown will be a
hands-on opportunity to learn about effective weed removal techniques,
such as solarization and how restoring native plants to the
Outdoor Foundation accomplish
this, and what metrics did it
use to evaluate its impact? Join
OIA's Research Director Kelly
Davis and recreational social
scientist, Dr. Amonte Martin, as
they reflect on Outdoor Foundation's
Thrive Evaluation Report
and share how you can support
the collective impact model and
apply an evaluation strategy to
measure its impact on outdoor
participation.
The Future of Active by FS
1:30-2:30 PM THE RANGER
STATION
Join the FS team of experts
as they explore the Future of
Active-a deep dive into the
emerging opportunities that
will reshape the landscape of
the outdoors. By identifying key
movements that connect the dots
between various influences, our
engaging conversation will take
on need-to-know cultural shifts
and design updates while providing
an outlook as to what lies
ahead. From material innovation
and sustainable considerations
to technology integrations and
inclusive design-we invite you to
join us as we discuss the creative
solutions of tomorrow.
The Gear Guide
1:30-2:30 PM THE CAMP
Outdoor Retailer's gear guru
Cameron Martindell is back to
show you the newest and most
innovative gear in the outdoor
industry. See some of the latest
products up close as he walks you
through the features that make
these products rad. Cameron will
showcase the newest outdoor
products both available now and
in the coming seasons.
OUTDOOR RETAILER SUMMER 2023 /
GUIDE 31
BELLE ROUGE PHOTOGRAPHY
The Daily Guide Summer 2023

Table of Contents for the Digital Edition of The Daily Guide Summer 2023
