The Daily Guide Summer 2023 - 34

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EDUCA TION AND EVENTS
better understand consumers
and potential consumers, and
much more.
How Consumer Brands Can
Thrive in This Massively Transformative
Era Through Web3,
Artificial Intelligence and Other
Exponential Technologies
12:00-1:00 PM THE CAMP
The world is on the cusp of an
unprecedented technological
revolution where cutting-edge
digital innovations are converging
and accelerating each other's
growth. To navigate this transformative
era, consumer brands
must identify crucial trends and
position themselves to thrive
in the midst of change. In this
presentation, we will explore
the key trends and technologies
driving this evolution and equip
brands with knowledge and
strategies they need to succeed in
the rapidly evolving landscape.
The presenter, Eddie Soehnel,
is a seasoned entrepreneur -
sold one company, built six and
crashed two - and has leveraged
pioneering technologies throughout
his career to grow consumer
brands. He foresees a golden era
for brand building is approaching
as trends and technologies
converge and is inviting everyone
to join him in comprehending
this opportunity and seizing the
moment to prepare.
Navigating Funding Options as
an Emerging Brand
12:00-1:00 PM THE RANGER
STATION
To build an outdoor business
you need money. In this panel
you'll hear from founders of
emerging outdoor brands on how
they funded their companies
from the ground up. And we'll
have a candid conversation on
the pros and cons of pursuing
various funding paths, including
loans, grants, equity investment,
revenue-based financing, and
crowdfunding.
34
Mitigating Business Risk: A
Look at Near-Shoring Opportunities
1:00-2:00
PM HYATT
Whether you're on your outdoor
company's marketing, finance,
product design, or operations
team, it all comes back to one
crucial element: your outdoor
product, and having the tools,
resources, and supplies to
produce it. Over the past several
years, outdoor companies have
faced a series of supply chain
challenges-from the pandemic,
to rising shipping costs, punitive
tariffs, and volatile federal trade
policy-that have inspired business
leaders to seek to diversify
their supply chains and source
from countries closer to their US
consumer base. Yet significant
obstacles remain. What actions
are the outdoor industry and the
government taking to mitigate
and anticipate these obstacles
head on, and how can you get
involved? Join OIA's Director
of Government Affairs Rich
Harper alongside additional OIA
research and commerce leaders,
members of OIA's Trade Advisory
Council, and outside trade
counsels from Soroni, Samet, &
Associates to learn more about
the near-shoring initiatives in
Congress and the administration
as well as the latest trends and
opportunities for product innovation
in the Western Hemisphere.
Tips and Tricks: Emerging and
Start-Up Outdoor Businesses
1:00-2:00 PM HYATT
The outdoor industry was
founded on a drive for adventure
and sense of infinite possibility, a
perspective we often take home
long after we've left our muddy
boots at the door. The opportunity
for innovation is as strong as
ever today, but also unique and
urgent in its challenges-climate
change, supply chain interruptions,
consumer demand for
sustainable products, and efforts
GUIDE / OUTDOOR RETAILER SUMMER 2023
Jenn Romano
Obviouslee
for greater inclusivity. That is
a lot for a small or emerging
start-up business to tackle all at
once. Hear from OIA industry
experts and community leaders
from Founded Outdoors with
experiences in research, product
design, supply chain, and entrepreneurial
mentorship on how
start-ups might right-size their
approaches to business models,
funding sources, audiences and
inclusivity.
Always Off Brand Podcast: If
Profit is Undefeated, How to
Get it Selling on Amazon? (Live
Show Recording)
1:30-2:30 PM THE RANGER
STATION
In the year of PROFIT and just
growing sales is not enough anymore,
there are only a few things
that really matter. In this episode,
we will break down why all
the numbers, charts and Amazon
gurus are leading people down
the wrong road. Zoom in on a
few things, then you have a massive
advantage! Most CFOs and
executives have no idea if they
are actually making a profit on
the Amazon business, but what
if you could get the volume and
be profitable at the same time?
Find out with Hayley Brucker
and Scott Ohsman how to simply
make Amazon a profitable channel
whether you have been on it
for years or are just starting out.
How to Grow Your Community
with Strava
1:30-2:30 PM THE CAMP
Learn how to build and engage
an active digital community.
With over 100m users, Strava is
the world's most popular place
for active people. This session
will focus on how brands and
other organizations can build
their presence on the platform,
nurture and engage an organic
digital community and drive
growth through targeted activations.
Backyard
Advocacy: How to
Impact State Policy for Business
Growth
1:30-2:30 PM HYATT
State level policy might not be on
your day-to-day radar, but it directly
impacts your business and
has the potential to determine
the fate of the outdoor industry.
But where to begin? Join OIA
Policy Fellow Hannah Wintucky
to learn how you can build successful
advocacy strategies that
COURTESY OBVIOUSLEE
The Daily Guide Summer 2023

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