OR + ODI SUMMER 2024 PG 10 PG 8 Bear in the Room The relationship between outdoor brands and allyship Tackling PFAS Approaching the forever chemical problem PG 23 Innovation Awards PG 14 Retail Bright Spots Building momentum in today's market T H E O F F I C I A L P U B L I C A T I O N O F See the fi nalists at the show