The Daily - August 10, 2021 - 51

DENVER IN-PERSON
EDUCATION
TUESDAY, AUGUST 10
AUGUST ONLINE
EDUCATION
MOBILE APP
Everything you need to
know about Outdoor Retailer
is in the palm of your
hand in the Outdoor Retailer
Mobile App. Access
the exhibitor list, fl oor plan,
education schedule, and
more. If searching from your
app store, look for Emerald
Experiences, download, and
go to Outdoor Retailer.
tion is accessible both onsite
and off -. Preshow online
sessions began in July and
continue this month, and
a full lineup of panels and
insight from industry experts
continues at the Show in
Denver. The complete schedule
of in-person and webinar
sessions follow. At the show,
all education will take place
in the 400 Meeting Rooms
on the Street Level of the
Colorado Convention Center.
Past online sessions are
available to watch on demand,
and anything missed
at the show will be available
to view in late August. Scan
the corresponding QR code
to register and view the online
education session.
OIA - A Historic Opportunity
on Climate and How Outdoor
Companies Can Help
Join OIA for a discussion with
key administration offi cials
and congressional leaders on
the prospects for climate legislation
and key provisions of
the American Jobs Plan, and
how outdoor companies and
consumers can help ensure
they are signed into law.
Outside in the Roaring '20s
presented by WGSN
Join Joe McDonnell, head of
WGSN Insight, the world's
leading trend forecaster, as
we discuss how COVID-19
has permanently changed
the outdoor industry. Armchair
adventurers are getting
outside and looking for new
challenges, while infl uencers
are impersonating national
parks on TikTok. As more and
more people emerge from
lockdown, their needs have
changed. We explore the
outdoor future-from luxury
cocktails in a can to alfresco
living rooms-and how to align
with these new attitudes.
OIA Industry Breakfast: The
Thriving Future of Retail
7-8:30 a.m., MR 400s
In the annals of retail history,
the coronavirus pandemic will
be a permanent mile marker,
remembered for generations
to come. Companies in all
sectors will point to this unprecedented
time as the moment
everything changed,
from consumer behaviors to
supply chain function-the
moment that every market,
industry, vertical, profession,
and category of product or
service would, in some way,
be shifted off its axis and, for
the fi rst time in recorded history,
the moment that every
wheel, cog, and gear in the
global retail machine would
grind to a virtual halt.
During the pandemic, the outdoor
industry saw an increase
in outdoor participants and
demand for companies to
solve today's biggest global
challenges. According to
Edelman Trust Barometer,
where consumers believe
government, NGOs, and the
media are falling short, they
are looking to the business
community to focus on societal
engagement with the same
rigor, thoughtfulness, and energy
used to deliver on profi ts
in exchange for their trust and
loyalty.
Doug Stephens, bestselling
author and founder of
the global consultancy Retail
Prophet, provides an incisive
look into the future of retail in
a post-COVID-19 world. The
topics of changing consumer
behavior and company roles,
the future of physical and online
retail, and how global supply
chains will adapt will all be
tackled in this fast-paced and
gripping talk, led by one of the
industry's foremost experts.
Keynote Speaker: Doug Stephens,
Retail Prophet
Promostyl Sport and Street
Trend Presentation - Fall/
Winter 2022
9-10 a.m., MR400s
Join Promostyl, the premiere
international style and trend
offi ce with over 50 years of
experience, for a look at the
seasons trending activities,
materials, and colors.
Speaker: Maria Teresa-Dayan
OIA - Thriving Planet and
People: Confronting Threats to
The Outdoors, Two Voices from
Colorado and Capitol Hill
11 a.m.-12 p.m., MR400s
Over the past year, as the
world battled the COVID-19
pandemic, more Americans-
some for the first time-got
outdoors to enjoy the physical
and mental health benefi
ts of outdoor recreation. Yet
we face a series of challenges
that will impact our ability to
preserve these open spaces
and ensure that they are
Doug
Stephens
OUTDOOR RETAILER SUMMER 2021 /
51
COURTESY DOUG STEPHENS
The Daily - August 10, 2021

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