The Daily - August 10, 2021 - 52

Summer Show 2020
SHOW NEW S
The bear
is back.
PeopleForBikes: The Boom is
Just the Beginning
2-3 p.m., MR400s
The pandemic has given the
outdoor industry a tremendous
gift: a new generation
of outdoor enthusiasts looking
to get more involved and
connect with the community
around their sport. Hear how
the outdoor, snowsports, and
bike industries are [reaching]
this growing audience and
embracing technology to
engage with the new enthusiasts
and build community. Our
panel will discuss consumer
trends and outline clear, actionable
opportunities to keep
the momentum going. The
boom is just the beginning!
Speakers: Tobie De Pauw
(moderator), PeopleForBikes;
Dr. Jennifer Boldry; Patrick Hogan,
Bicycle Industry Research
Manager, PeopleForBikes;
Stephanie Maez, Managing
Director, Outdoor Foundation
open and accessible to all
Americans for generations
to come. Overcoming these
obstacles is essential for
the outdoor industry. We
know that for our businesses
to thrive, the outdoors
must thrive.
Join us for a discussion
with two leading members
of Congress from Colorado,
Sen. Michael Bennet (D-CO)
and Rep. Joe Neguse (D-CO),
on their efforts to address
these challenges in Washington,
D.C., from legislation to
combat climate change and
wildfires to preserving public
lands and waters and ensuring
more equity and diversity
in the outdoors. And learn
more about what you and
your business can do to help.
*OIA will host lunch tickets
52
redeemable at Outdoor
Retailer participating food
trucks. Limited quantities
are available.
SIA: A Conversation on Equity
and the Outdoors
1-2 p.m., MR400s
Join us as we take an indepth
look at what it means
to be an explorer and how,
by shifting our perspective,
we open our eyes to a greater
audience. We'll examine
how storytelling and authenticity
can lead to increased
inclusivity and examine what
it means to be a leader in the
space.
Panelists: Conrad Anker, The
North Face; Dhani Jones; Stan
Evans, Photographer, Stan
Evans Photo (moderator)
/ OUTDOOR RETAILER SUMMER 2021
From Browsing to Buying
3:30-4:30 p.m., MR400s
In this session, Rob Gaige will
share learnings from our merchants
on how they're combatting
the endless aisle when
shoppers can literally browse
for hours. Rob will also discuss
what can be done to " de-risk "
large purchases giving consumers
the confidence to buy,
matching payment methods
to their consumer's shopping
styles, and how that can dramatically
improve conversion
rates. He will also discuss key
points that drive the largest
cart abandonment rates-with
specific steps to combat them.
WEDNESDAY, AUG. 11
The Conservation Alliance
Presents: Saving the Boundary
Waters Stories About Runners
and Kids Working to Protect
America's Most Visited
Wilderness
7-8:30 a.m., MR400s
Join The Conservation Alliance
for an event featuring
Alex Falconer, Clare Gallagher,
and Joseph Goldstein. We'll be
tuning in from the Boundary
Waters Canoe Area Wilderness
in northeastern Minnesota
to share stories about how
runners and kids helped build
a national campaign to permanently
protect America's
most-visited wilderness area.
Outdoor Retail Trends and
Consumer Insights With NPD
9-10 a.m., MR400s
Please join us for our annual
trend presentation, Outdoor
Retail Trends and Consumer
Insights at the Outdoor Retailer
Summer Show in Denver. In
what has become a must-attend
event, our sports industry
analysts, Julia Day and
Matt Powell, will share our latest
data and their own expert
perspectives on market dynamics
now and what's ahead,
plus insights on what outdoor
consumers are thinking as we
move toward the next stage of
recovery.
Speakers: Julia Day and Matt
Powell
OIA - Thriving People: PublicPrivate
Partnerships for Healthy
Youth and Strong Communities
11 a.m.-12 p.m., MR400s
This year, UnitedHealth Group
donated $30 million to increase
health care access for
underserved communities
across Colorado, $5 million of
which is dedicated to establishing
the Healthy Youth/
Strong Colorado Fund. In
partnership with the Colorado
attorney general's office, the
fund will support nonprofit
organizations that provide
mental health support and
services and opportunities for
youth.
LAUREN DANILEK
The Daily - August 10, 2021

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