The Daily - August 11,2021 - 32

Big Trends
F R E S H
The Cool Kids
Outdoor Retailer's newest zone highlights
brands you may not know but they should
definitely be on your radar. Here's a quick
look at some highlights. By Berne Broudy
ONE WAY TO DIVERSIFY AND DIFferentiate
your store is to carry
products and vendors customers
can't find in every shop. Check out
OR's newest zone, called Fresh, to
meet new-to-the-outdoor-market
companies, all first-time exhibitors,
with novel and inspiring
goods to share.
" The new Fresh zone is an idea
we've had for a while, " says Marisa
Nicholson, Outdoor Retailer senior
vice president and Show director.
" It's a dedicated space that gives
new brands and first-time exhibitors
a bigger platform, where
retailers and media looking for
what's truly new can find exhibitors
easily and efficiently. "
BucknBear (BnB) Knives was
founded in 2016 by third-generation
knife maker Atif Shabbir, whose
grandfather was a master bladesmith
in Bangladesh and Pakistan.
Shabbir learned the trade from his
father and then he globalized the
brand, setting up manufacturing
for BnB's eye-catching knives in
Pakistan. The company specializes
in Damascus, D2, stainless steel, and
high-carbon steel knives. " Through
constantly refining and improving
our designs and processes, utilizing
the best materials, and our dedication
to customer satisfaction, we
have created some of the best folding,
hunting, tactical, and custom knives
available, " says Shabbir. " We ensure
our knives are made with integrity
and quality. " They also come with a
lifetime manufacturer guarantee.
32
Starting Alpine Fit was Jennifer
Loofbourrow's dream. With Alpine
Fit, she merged her passions
for the outdoors, quality products,
service, and people development.
Alpine Fit makes apparel for avid
outdoor-fitness lovers and wilderness
adventurers in double the size
range of most brands, including
fits for different body proportions.
The company uses technical fabrics
with antimicrobial properties
to reduce odor buildup, so you can
wear the garments for multiday
adventures or for multiple lunch
runs and after-work scrambles.
Alpine Fit apparel is designed and
tested in Alaska and made in the
USA. " I want all body shapes to
feel good in comfort and appearance,
and believe in us all spending
more time outdoors! " wrote Loofbourrow
on her blog.
Conceived by backpacking
coffeeholics who wanted to have
barista-quality coffee deep in
Montana's mountains while " es/
OUTDOOR RETAILER SUMMER 2021
Alpine Fit
39050-UL
caping the daily grind for higher
grounds, " Planetary Designs
claims to make the best travel
French press money can buy. Its
BruTrek, Airscape, and Ethos
products serve caffeinated outdoor
enthusiasts, mobile worshipers of
the bean, wandering tea aficionados,
and itinerant foodies.
John Kamps, founder of Little
Kamper, equates being in the
mountains with being fully alive.
Kamps, founder and owner of
California-based Kamps Propane,
saw enough disposable propane tank
trash at popular California campsites
that he started selling refillable
one-pound propane cylinders to
replace the disposable one-pound
green canisters that power portable
grills and camp stoves. Kamps and
Little Kamper invite any retailer
who cares about the environment
to make Little Kamper available
where people buy propane, though
currently Little Kamper is only
available in California, Washington,
Nevada, and Arizona.
The Daily - August 11,2021

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