The Daily - August 11,2021 - 50

Summer Show 2021
SHOW NEW S
The Show Guide
It's finally here. Outdoor Retailer Summer has begun
and things are buzzing out on the Show floor.
Here's your guide to everything you need to know
about show zones, happenings, education sessions,
and the Inspiration Awards. We're so glad you are here.
SHOW ZONES
BASECAMP
Basecamp is the new outdoor
gathering space at
Outdoor Retailer. Located
adjacent to the convention
center, Basecamp is where
attendees can stop by and
enjoy a cup of coffee or cold
brew from Summit Coffee,
grab a bite to eat at food
trucks, meet up with colleagues,
and network at the
GATHER by Basecamp Outdoors
event. Join a morning
run today and check the
5Point Film Festival. And
don't miss live music tonight
at Basecamp at the Inspiration
Awards Watch Party.
THE DAILY
The Daily is the on-site hub for
the official show magazine.
Connect with the team behind
The Daily and stay up-to-date
on the stories of the show.
EDUCATION
Education at Outdoor Retailer
Summer 2021 is in one central
location: the 400 Meeting
Rooms on the Street Level
of the Colorado Convention
Center. Find the full schedule
in this issue and on outdoor
retailer.com, including all preshow
webinars. If you miss a
session, they'll be available on
demand after the show.
50
FRESH
Now blooming at Outdoor
Retailer Summer is Fresh. A
new show area, Fresh introduces
buyers and media to
new brands and first-time
exhibitors. For retailers
looking to diversify store
offerings and attract customers
with new products
all year, this is a must-visit
on the show floor.
SOURCE
SOURCE hosts raw materials
suppliers that bring the latest
innovations, technologies,
industrial designs, and trends
the outdoor industry has to
offer. It's the place for designers
and R&D and sourcing
teams from the outdoor,
fashion, and technology
industries and more to find
materials and inspiration for
the products that exist only
as ideas. Alongside the latest
finished goods, the raw materials
in SOURCE are even
further ahead of the game.
TENT CITY
Experience the latest tents
and equipment fully set up.
Tent City is located in the main
lobby area near registration.
TEST TRACK
Take a bike or scooter out for
a test spin. Find the Test Track
on the Upper Level.
/ OUTDOOR RETAILER SUMMER 2021
VENTURE OUT
Venture Out is a destination for
retailers to discover and explore
modern outdoor trends.
In collaboration with RANGE,
Venture Out features three
curated trend displays representing
the themes: From the
Archive, Purpose Driven Utility,
and Sustainable Standards. The
displays feature exhibitor product
and mood boards to help
represent how the definition of
outdoor is changing.
THE WORKROOM
A combined workspace open
to working media, retail buyers,
and designers at Outdoor
Retailer Summer 2021
is available in Meeting Room
102 on the Street Level of the
Colorado Convention Center.
Equipped with tabletop seating
and Wi-Fi, this is a space
to get work done and grab a
coffee away from the bustle
of the show floor.
EDUCATION
SESSIONS
Outdoor Retailer brings together
outdoor leaders and
subject-matter experts to
deliver wide-ranging education
on retail and the outdoor
industry. This summer, educaSUMMIT
COFFEE COMPANY
Back by popular demand, Summit Coffee is stationed at both
Venture Out and Basecamp serving up espresso and coffee
drinks. The best part? You can save time and skip the line through
mobile ordering! Don't miss the FREE Affogato Happy Hour in
Venture Out every day from 3-4 p.m. Summit Coffee is pairing its
award-winning espresso with delicious, dairy-free, 100% vegan
soft-serve ice cream from Summit's friends at Oatly.
COURTESY SUMMIT COFFEE COMPANY
http://www.retailer.com
The Daily - August 11,2021

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