The Daily - August 12,2021 - 50

Summer Show 2021
SHOW NEW S
The Show Guide
It's the final day of Outdoor Retailer Summer
and things are still buzzing out on the Show floor.
Here's your guide to everything you need to know
about show zones, happenings, education sessions,
and-wait for it-affogato. We're so glad you're here.
SHOW ZONES
BASECAMP
Basecamp is the new outdoor
gathering space at
Outdoor Retailer. Located
adjacent to the convention
center, Basecamp is where
attendees can stop by and
enjoy a cup of coffee or
cold brew from Summit
Coffee and grab a bite to
eat at the food trucks.
THE DAILY
The Daily is the on-site
hub for the official show
magazine. Connect with
the team behind The Daily
and stay up-to-date on the
stories of the show.
EDUCATION
Education at Outdoor Retailer
Summer 2021 is in
one central location: the
400 Meeting Rooms on the
Street Level of the Colorado
Convention Center. Find the
full schedule in this issue
and on outdoorretailer.com,
including all preshow webinars.
If you miss a session,
they'll be available on demand
after the show.
FRESH
Now blooming at Outdoor
Retailer Summer is Fresh.
A new show area, Fresh
introduces buyers and
50
media to new brands and
first-time exhibitors. For
retailers looking to diversify
store offerings and
attract customers with new
products all year, this is
a must-visit space on the
show floor.
SOURCE
SOURCE hosts raw ma -
terials suppliers that bring
the latest innovations,
technologies, industrial designs,
and trends the outdoor
industry has to offer.
It's the place for designers
and R&D and sourcing
teams from the outdoor,
fashion, and technology
industries and more to find
materials and inspiration
for the products that exist
only as ideas. Alongside
the latest finished
goods, the raw materials in
SOURCE are even further
ahead of the game.
TENT CITY
Experience the latest
tents and equipment, fully
set up and ready to play.
Tent City is located in
the main lobby area near
registration.
TEST TRACK
Take a bike or scooter out
for a test spin. Find the Test
Track on the Upper Level.
/ OUTDOOR RETAILER SUMMER 2021
VENTURE OUT
Venture Out is a destination
for retailers to discover
and explore modern outdoor
trends. In collaboration
with RANGE, Venture
Out features three curated
trend displays representing
the themes: From the
Archive, Purpose Driven
Utility, and Sustainable
Standards. The displays
feature exhibitor product
and mood boards to
help represent how the
definition of outdoor is
changing.
THE WORKROOM
A combined workspace
open to working media,
retail buyers, and designers
at Outdoor Retailer
Summer 2021 is available
in Meeting Room 102 on
the Street Level of the
Colorado Convention
Center. Equipped with tabletop
seating and Wi-Fi,
this is a space to get work
done and grab a coffee
away from the bustle of
the show floor.
SUMMIT COFFEE COMPANY
Back by popular demand, Summit Coffee is stationed at both
Venture Out and Basecamp serving up espresso and coffee
drinks. The best part? You can save time and skip the line through
mobile ordering! Don't miss the FREE Affogato Happy Hour in
Venture Out every day from 3-4 p.m. Summit Coffee is pairing its
award-winning espresso with delicious, dairy-free, 100% vegan
soft-serve ice cream from Summit's friends at Oatly.
COURTESY SUMMIT COFFEE COMPANY
http://www.outdoorretailer.com
The Daily - August 12,2021

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