The Daily - June 10,2022 - 59

LAUREN DANILEK
innovations Congress and the
administration may use to create
new, shared spaces; and the opportunities
to make a difference
in 2022.
Overlanding: so
hot right now.
Repair + Rewear Workshop
11 a.m.-1 p.m. The Ranger
Station at Venture Out
Stop by the Ranger Station for
a repair workshop with NoSo
Patches. We'll add flair and
repair puffers, backpacks,
sleeping bags, blankets, and
more with limited-edition
Range x NoSo Earth Patches
for Earth People.
Join Altama, Jay Glazer, and
Kristie Ennis for a discussion
on Mental Health
11 a.m.-12 p.m. 47089-UL
From soldiers and special operation
teams to everyday adventurers
and outdoor enthusiasts,
the best and the bravest have
been wearing Altama footwear
since 1969. Stop by the Altama
booth to hear two mental health
warriors who have been there
and back in the fight to overcome
their own personal obstacles:
former USMC sergeant and
adaptive extreme athlete Kirstie
Ennis and Jay Glazer, NFL insider
and founder of Merging Vets
& Players (MVP).
How Outdoor Manufacturers
and Retailers Are Adopting
the Growth of Overlanding
12-1 p.m. The Camp
Join Brian McVickers from Overland
Journal to take a deeper
look into how outdoor manufacturers
and retailers are adopting
the growth of overlanding.
OIA Industry Lunch: A Look at
the Past, Present, and Future
of Public Lands
12-1 p.m. MR200s
The protection of lands and
waters is foundational to the
outdoor industry. From the creation
and protection of national
monuments to the development
of neighborhood parks, it is essential
to ensure that all Americans
and our future generations
are guaranteed the physical and
mental health benefits of outdoor
recreation. Time and time
again, outdoor companies have
united to raise our industry's
voice in defense of public lands
and waters when they have
come under threat. Under the
current Congress and the Biden
administration, the industry is at
an important crossroads, with
ample opportunities to demonstrate
the importance of these
lands and accessibility-from the
consideration of a public lands
package to the implementation
of America the Beautiful, an
ambitious proposal to conserve
30% of our lands and waters by
2030. What role can the industry
play to ensure that these pivotal
opportunities yield a more equitable,
accessible outdoors and
ensure a thriving future for the
planet? How can we continue to
integrate lessons learned from
the history of public lands and
inequities, the traditional indigenous
knowledge and practices
in stewardship, and the stories of
underrepresented communities
to ensure that public lands are
developed and maintained for all
Americans in the years to come?
Join OIA for an informative discussion
with key stakeholders,
industry leaders, and representatives
from Washington, D.C.,
to reflect on the history of public
lands in America; the tools and
Adopt Digital or Die
1:30-2:30 p.m. The Camp
Summer Jubelirer and Scott
Ohsman cover some juicy
nuggets on how to make digital
commerce simple and work
for your business-big, small,
or somewhere in between. No
matter where your customers
are, you better be at a screen
near them. Otherwise they might
not find you. Websites, Amazon,
marketplaces, in-store, and
more: What is actually important
and what is just fluff? We are
here to break it down, entertain
you, and give you some real info
you can use right away. Come
listen to us record our podcast
Always Off Brand to hear retail
digital commerce simplified.
Warning: you will be entertained
and learn at the same time.
Cotton Incorporated's
Active 24/25 Trend
Forecast Presentation
1:30-2:30 p.m.
Trend + Design Center
Preview the lifestyle trends,
color direction, and key fabrics
and silhouettes that will influence
the activewear market in
the coming years with Lauren
Williams, product trend analyst
with Cotton Incorporated.
Taste of Fresh
1:30-2:30 p.m. Fresh
Swing by Fresh, the curated
space for new brands and discovery,
from 1:30 to 2:30 p.m. to
sample food from Blake's Seed
Based (healthy and delicious
seed and fruit bars), BoboLinks
(naturally fermented beef sticks
made with 100% grass-fed beef),
and LyoFood (freeze-dried and
100% natural outdoor food).
OUTDOOR RETAILER SUMMER 2022 /
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The Daily - June 10,2022

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