Outdoor Retailer - July 2021 - 3

Contents: Departments + Features
JULY 2021
Issue
No.20
P.
20
JOE NEGUSE
The Colorado Rep. is fighting to preserve public
lands, halt climate change, and bring more inclusivity
to the outdoors. He talked with us about how to
build a better outdoors for everyone.
P.
25
P.
40
ON THE COVER:
Colorado Rep. Joe Neguse
pitches in during a work
project at Rocky Mountain
National Park.
Photograph by
Lauren Danilek
Inset photo courtesy
Outdoor Industry Association
8 THE PULSE
9 HEADLINES
Moises and Daniel Monterrubio set a new highline
record in Yosemite National Park-walking
a half-mile across the valley floor 1,600 feet off
the ground; the best bike city in the U.S.; Crested
Butte's green app; 1620 workwear is proving that
American manufacturing can succeed.
13 MARKETING
Yes, the outdoor space is booming-so how do you
keep a narrative fresh when it has been the darling
topic for the media for over a year?
14 BIG PICTURE
The pandemic has brought a wide range of new
faces and personalities into the outdoors. How
can we help convince them to stay?
15 CASE STUDY
Want to make the outdoors more inclusive? Get
more people of different backgrounds outside.
Outdoor Outreach gives at-risk kids options
with ongoing outdoor opportunities.
17 IDEAS
18 PRE-SHOW EDUCATION SESSIONS
Outdoor Retailer Summer 2021 online education
sessions begin this month. Peruse the listings-which
include insight on everything from
post-pandemic retail strategies to inclusivity
and climate action-and sign up here now via
links and QR codes to make the most of what the
Show has to offer before you even get to Denver.
25 BREAD + BUTTER
26 GEAR GALLERY
Browse pages of new products available now and
coming soon from outdoor brands.
30 HOT PICKS
Learn more about innovative new offerings from
Helinox, La Sportiva, Esbit, and Miir.
PLUS
34 THE VIEW
Beth Wald rethinks how she photographs the most
remote places in the world.
40 #ATHLETELIFE
From business to family to environmental
stewardship with Protect Our Winters, Tommy
Caldwell lives thoughtfully.
42 BACKSTORY
PCT thru-hikers rally to help rebuild Montezuma
Valley Market after a catastrophic fire.
July 2021 / OUTDOOR RETAILER 3
Photos: (clockwise from top) Lauren Danilek, courtesy Martin Poetter, courtesy Casio

Outdoor Retailer - July 2021

Table of Contents for the Digital Edition of Outdoor Retailer - July 2021

Outdoor Retailer - July 2021 - 1
Outdoor Retailer - July 2021 - 2
Outdoor Retailer - July 2021 - 3
Outdoor Retailer - July 2021 - 4
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