Outdoor Retailer - June 2021 - 22
Feature .01
Kokapelli's Recon pack
raft takes on some serious
water on New York's
Independence River.
Paddlers of all ability levels
pushed their comfort
zones over the past year
as a way to escape the
COVID-19 lockdown.
lot-we have a 50% larger workforce than we
did a year ago. That's 38 full-time jobs. But my
commitment to HR and my factory managers is
that I won't staff at an unsustainable level. I see
this level of business continuing; I believe we
can sustain this headcount going forward. But
I don't want to bring on new staff just to have
to let them go down the road. Bringing people
on is a disruption in short-term efficiency. I am
trying to stagger new hires. I'm asking both existing
and new employees for adaptability and
flexibility. I'm extremely proud of all of them for
their can-do attitude and flexibility. It's the best
workforce we've ever had. "
Kueper says that working on the factory floor
on weekends has been a great experience for
him. " It's been a gift to get to know my staff better
than just someone's name, " he says. " When
you work alongside someone, you get to know
them as a person. "
" At some point, supply and demand will balance, "
says Baab. " I'm not sure which end of
22 OUTDOOR RETAILER / June 2021
" I'M NOT SURE WHICH END OF THE EQUATION WILL
HAVE A MORE NOTABLE SHIFT-WILL DEMAND SLOW OR
WILL SUPPLY CATCH UP? BUT I DON'T SEE A LONG-TERM
DISCREPANCY. " -LARRY BAAB, JOHNSON OUTDOORS
the equation will have a more notable shift-
will demand slow or will supply catch up? But
I don't see a long-term discrepancy. We're addressing
the imbalance right now by trying to be
transparent and accurate with retailers and by
planning together. There needs to be flexibility. "
One of the ways Johnson Outdoors is maintaining
efficiency is by sticking to its production
schedule. " In the next four to six weeks, historically
we'd be willing to make adjustments. If a
customer says they had to have a certain boat
in a certain color, we'd do what we could. Now
every time we make a production-line change,
we're losing a boat. If we have downtime to
switch molds or colors, we lose time that we
have to figure out how to make up. By telling retailers
our plan, we've been able to stay focused
on our production schedule. It's not a sophisticated
change, just discipline that helps us maintain
efficiency and quality. "
" The knowledge economy changing physical
location from urban areas to areas with outdoor
rec isn't something that is going to turn
off, " says Holley. " I'm bullish about outdoor rec
in general, and paddlesports has proven that
it's a great sport for all people. It's a new renaissance
in paddlesports, with diverse participants,
and I couldn't be more excited. " O.R.
Scott Martin
https://kokopelli.com/
Outdoor Retailer - June 2021
Table of Contents for the Digital Edition of Outdoor Retailer - June 2021
Outdoor Retailer - June 2021 - 1
Outdoor Retailer - June 2021 - 2
Outdoor Retailer - June 2021 - 3
Outdoor Retailer - June 2021 - 4
Outdoor Retailer - June 2021 - 5
Outdoor Retailer - June 2021 - 6
Outdoor Retailer - June 2021 - 7
Outdoor Retailer - June 2021 - 8
Outdoor Retailer - June 2021 - 9
Outdoor Retailer - June 2021 - 10
Outdoor Retailer - June 2021 - 11
Outdoor Retailer - June 2021 - 12
Outdoor Retailer - June 2021 - 13
Outdoor Retailer - June 2021 - 14
Outdoor Retailer - June 2021 - 15
Outdoor Retailer - June 2021 - 16
Outdoor Retailer - June 2021 - 17
Outdoor Retailer - June 2021 - 18
Outdoor Retailer - June 2021 - 19
Outdoor Retailer - June 2021 - 20
Outdoor Retailer - June 2021 - 21
Outdoor Retailer - June 2021 - 22
Outdoor Retailer - June 2021 - 23
Outdoor Retailer - June 2021 - 24
Outdoor Retailer - June 2021 - 25
Outdoor Retailer - June 2021 - 26
Outdoor Retailer - June 2021 - 27
Outdoor Retailer - June 2021 - 28
Outdoor Retailer - June 2021 - 29
Outdoor Retailer - June 2021 - 30
Outdoor Retailer - June 2021 - 31
Outdoor Retailer - June 2021 - 32
Outdoor Retailer - June 2021 - 33
Outdoor Retailer - June 2021 - 34
Outdoor Retailer - June 2021 - 35
Outdoor Retailer - June 2021 - 36
Outdoor Retailer - June 2021 - 37
Outdoor Retailer - June 2021 - 38
Outdoor Retailer - June 2021 - 39
Outdoor Retailer - June 2021 - 40
Outdoor Retailer - June 2021 - 41
https://www.nxtbook.com/emerald/outdoorretailer/2024-Summer
https://www.nxtbook.com/emerald/outdoorretailer/2023Winter
https://www.nxtbook.com/emerald/outdoorretailer/2023summer
https://www.nxtbook.com/emerald/outdoorretailer/thedailyguidess23
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/dailysm2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/dailySM2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2022_Day1
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day3
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day2
https://www.nxtbook.com/emerald/outdoorretailer/daily2021_day1
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-august-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-july-2021
https://www.nxtbook.com/emerald/outdoorretailer/outdoor-retailer-june-2021
https://www.nxtbook.com/emerald/outdoorretailer/may_2021
https://www.nxtbook.com/emerald/outdoorretailer/april_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/march_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/february_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/january_2021
https://www.nxtbook.com/nxtbooks/outdoorretailer/december_2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07212020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_07072020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06302020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06232020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06162020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06092020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_06022020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05272020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05192020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/weeeekly_05052020__JJ
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05122020
https://www.nxtbook.com/nxtbooks/outdoorretailer/theweekly_05052020
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2020_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2020
https://www.nxtbook.com/nxtbooks/outdoorretailer/2020winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day3_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day2_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/day1_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow_summer2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/postshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day3
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day2
https://www.nxtbook.com/nxtbooks/outdoorretailer/daily2019_day1
https://www.nxtbook.com/nxtbooks/outdoorretailer/preshow2019
https://www.nxtbook.com/nxtbooks/outdoorretailer/2019winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2018winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/201707
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2017winter
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016summer
https://www.nxtbook.com/nxtbooks/outdoorretailer/2016winter
https://www.nxtbookmedia.com