Pizza Today - July 2021 - 10

CONVERSATION
LUIGI DI
RIENZO
Avellino's Pizzeria
Decatur & Brookhaven,
Georgia
Concept:
I own and operate two different
style pizzerias. Both named
Avellino's, both located in
neighborhoods.
1.) Decatur, GA location features:
* Thin crust gas deck Custom
stone deck bakers pride
double stack ovens
* Dough made in house - long
slow ferment 48hr+
* Two sizes rectangular. 13x9 &
18x13.
* Sicilian " grandma " 9x13
* Gluten free 12 "
* Calzones
* Made to order salads
* Three pasta dishes.
* A few appetizers
* Beer & wine only
2) Brookhaven, GA location
features:
* Thin crust strictly wood fire
Italian dome oven
* 1 size. 12 "
* Dough made in house - long
slow ferment 48hr+
* A few pasta dishes & pasta
specials
* Salads made to order
* Appetizers
* Beer & wine only
How did your family start the pizzeria?
My grandfather and his cousin started an
Italian bakery in 1904 in my family's garage
below our apartment building that we all
lived in, which is still owned and operated
in Binghamton, New York by my uncles.
My father, who became the boss and oldest
brother, had passed away in the 90s while I
was in the Navy, so I decided when I got out to
separate myself from my uncles and start my
own journey for making pizza.
The bakery was a wholesale and retail Italian
bread bakery and " rectangular sheet bakery style
pizza " . In the 80s my father had constructed a
delicatessen to sell our bread retail along with
sandwiches on our bakery rolls, cold cuts, etc.
We had double-stack ovens to sell pizza, which
is where I honed my skills strictly making the
pizzas.
As a third-generation owner, what have you
brought to the business?
As a third-generation owner and operator, I
brought work ethic and attention to details,
focusing on a few things to make properly
10 / PIZZATODAY.COM / JULY 2021
instead of a lot of stuff that fills a menu and looks
good on paper. My father, Luigi, and my uncle,
Felice, taught me how to take pride in my work
and to do it the right way all the time. To take
care of the customers and treat them like family
and to nurture and encourage the employees to
take pride in their work, which would essentially
transcend into great pizza.
Where do you hope to take the business?
I currently own two pizzerias; I had one in
Pompano, Florida, that my partner bought me
out of and one in Binghamton, which my brother
took over.
I plan on opening another concept in Chamblee,
Georgia, where I purchased a commercial condo
surrounded by new developments and plan on
opening with Roman-style pizza along with grab
and go Italian specialty products, beer and wine.
(I plant to) focus on a few quality products for
the neighborhood like my great uncles and
grandfather did in their village in Avellino, Italy,
and then in Binghamton, New York. I will be
doing that myself now in the greater Atlanta
area.

http://www.PIZZATODAY.COM

Pizza Today - July 2021

Table of Contents for the Digital Edition of Pizza Today - July 2021

Commentary
Digital
Conversation
Mikes Monthly Tip
Man on the Street
Building Blocks
Tony's Trending Recipe
Knead to Know
Destinatitons
3rd Party Delivery or DIY
Hiring, Training Managers
A Food Cost Perspective
Sandwich-Inspired Pizzas
Fine Dining Pastas
Preferred Supplier
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Expo Spotlight
Pizza Today - July 2021 - CT1
Pizza Today - July 2021 - CT2
Pizza Today - July 2021 - Cover1
Pizza Today - July 2021 - Cover2
Pizza Today - July 2021 - Commentary
Pizza Today - July 2021 - 4
Pizza Today - July 2021 - 5
Pizza Today - July 2021 - 6
Pizza Today - July 2021 - 7
Pizza Today - July 2021 - Digital
Pizza Today - July 2021 - 9
Pizza Today - July 2021 - Conversation
Pizza Today - July 2021 - 11
Pizza Today - July 2021 - Mikes Monthly Tip
Pizza Today - July 2021 - 13
Pizza Today - July 2021 - Man on the Street
Pizza Today - July 2021 - 15
Pizza Today - July 2021 - Building Blocks
Pizza Today - July 2021 - 17
Pizza Today - July 2021 - Tony's Trending Recipe
Pizza Today - July 2021 - 19
Pizza Today - July 2021 - Knead to Know
Pizza Today - July 2021 - 21
Pizza Today - July 2021 - 22
Pizza Today - July 2021 - 23
Pizza Today - July 2021 - Destinatitons
Pizza Today - July 2021 - 25
Pizza Today - July 2021 - 3rd Party Delivery or DIY
Pizza Today - July 2021 - 27
Pizza Today - July 2021 - 28
Pizza Today - July 2021 - 29
Pizza Today - July 2021 - Hiring, Training Managers
Pizza Today - July 2021 - 31
Pizza Today - July 2021 - 32
Pizza Today - July 2021 - 33
Pizza Today - July 2021 - A Food Cost Perspective
Pizza Today - July 2021 - 34A
Pizza Today - July 2021 - 34B
Pizza Today - July 2021 - 34C
Pizza Today - July 2021 - 34D
Pizza Today - July 2021 - 34E
Pizza Today - July 2021 - 34F
Pizza Today - July 2021 - 34G
Pizza Today - July 2021 - 34H
Pizza Today - July 2021 - 35
Pizza Today - July 2021 - 36
Pizza Today - July 2021 - 37
Pizza Today - July 2021 - 38
Pizza Today - July 2021 - 39
Pizza Today - July 2021 - Sandwich-Inspired Pizzas
Pizza Today - July 2021 - 41
Pizza Today - July 2021 - 42
Pizza Today - July 2021 - 43
Pizza Today - July 2021 - Fine Dining Pastas
Pizza Today - July 2021 - 45
Pizza Today - July 2021 - 46
Pizza Today - July 2021 - 47
Pizza Today - July 2021 - Preferred Supplier
Pizza Today - July 2021 - 49
Pizza Today - July 2021 - 50
Pizza Today - July 2021 - 51
Pizza Today - July 2021 - 52
Pizza Today - July 2021 - 53
Pizza Today - July 2021 - 54
Pizza Today - July 2021 - 55
Pizza Today - July 2021 - Product Showcase
Pizza Today - July 2021 - 57
Pizza Today - July 2021 - Pizza Today Yellow Pages
Pizza Today - July 2021 - 59
Pizza Today - July 2021 - 60
Pizza Today - July 2021 - 61
Pizza Today - July 2021 - 62
Pizza Today - July 2021 - 63
Pizza Today - July 2021 - The Marketplace
Pizza Today - July 2021 - 65
Pizza Today - July 2021 - 66
Pizza Today - July 2021 - 67
Pizza Today - July 2021 - 68
Pizza Today - July 2021 - 69
Pizza Today - July 2021 - 70
Pizza Today - July 2021 - 71
Pizza Today - July 2021 - 72
Pizza Today - July 2021 - 73
Pizza Today - July 2021 - Expo Spotlight
Pizza Today - July 2021 - Cover3
Pizza Today - July 2021 - Cover4
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