Pizza Today - July 2021 - 74

EXPO SPOTLIGHT B I L L OA K L E Y
AUGUST 17-19, 2021
LAS VEGAS CONVENTION CENTER
expertise? Is there an opportunity
to expand your menu and/or profi t
margins? Find out what you can do
diff erently to outshine and outperform
the competition.
* Take advantage of once-a-year
Make Plans Now to
Attend Pizza Expo 2021!
L
as Vegas is back to business as
usual, so make plans now to
join pizzeria operators from
across the U.S. and the world to see,
shop, network and learn. Now more
than ever you need to understand the
wants and needs of all your customers,
whether they're Millennials, seniors
or somewhere in between. A lot has
happened since Pizza Expo 2019, and
this is your best opportunity this year
to discover what's new, what's working
and what's trending. You'll be able to
obtain new knowledge, insights and
ideas that will help you position your
pizzeria for improved profi tability and
future growth.
Th is year, our education program
will include more than 70 pizzaspecifi
c business-boosting seminars,
demonstrations, workshops and
networking events. We've added several
new industry experts and successful
pizzeria owners to our speaker lineup
who are eager to share ideas and
address the hot-button issues facing
restaurant owners and operators.
To get the most out of your Pizza
Expo experience, it's always a good
idea to arrive with a plan of attack
74 / PIZZATODAY.COM / JULY 2021
that includes the seminars you want to
attend, the products and services you
want to research and compare and a list
of suppliers and industry experts you
want to connect with.
Here are a few tips to ensure that
you get the most out of your Pizza
Expo experience:
* Take charge! Don't wait until you
arrive at the show to start making
appointments with suppliers and
experts. Make plans now to fi nd out
what other successful operators are
doing and what they think the next
trends will be.
* Take time to map out the show
fl oor thoroughly and completely. Pay
particular attention to new exhibitors,
new products and show specials.
* Knowledge is king! Talk to as many
industry experts and industry thought
leaders as you can. Pick their brains to
fi nd out what they are thinking, doing
and expecting to happen in the future.
What are the emerging trends, and how
might they help or hurt your operation?
What are other operators doing, and
how does your pizzeria compare?
Can you take advantage of supplier
show specials and deep discounts on
equipment, ingredients and supplies.
Our exhibitors don't want to take the
equipment and products back to the
warehouse. Th is is your single best
opportunity to negotiate great deals.
You will not have another opportunity
like this for another year.
* Finally, take notes on what you learn
and experience at the show and rethink
or analyze your business and marketing
plans. How can you diff erentiate and
better position your restaurant in the
marketplace? What new ideas and
strategies can you implement to achieve
your goals?
Th ere will always be winners
and losers, but only those who arm
themselves with industry knowledge
and are willing to take action toward
positive change will have the ability
to compete and win. Th e bottom line
is this: In today's fi ercely competitive
marketplace you need access to all of
the latest trends, strategies and product
innovations. Pizza Expo is your onestop
solution!
Save time and money by preregistering
now at PizzaExpo.com.
It's all pizza and it's all for YOU!
Best regards,
Bill Oakley
Show Director
BILL OAKLEY is the
Group Show Director for
International Pizza Expo and
Pizza & Pasta Northeast
http://www.PizzaExpo.com http://www.PIZZATODAY.COM
Pizza Today - July 2021

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