Pizza Today - September 2021 - 44

Desserts
tha t Sell
The Best Desserts
Rarely Sell Themselves
KITCHEN
By Melissa Rickman
M
y position on desserts is
simple: what we serve
our guests has to be
outstanding, it has to be
in line with our brand, and it has to
be high quality. If we don't make it
in-house, then we partner with those
suppliers who have as much passion
about their craft as we do. So, if we
bring in someone else's cheesecake,
it is one of the best cheesecakes we
can buy.
Whether you are going to spend
extra to bring in high-quality
desserts, or make them in-house,
remember that we are visual creatures
- we eat with our eyes fi rst. If your
guest is expecting " giant New York "
cheesecake and your server presents
a slice of shriveled up, dried out
cheesecake that they ripped out of
the box, with a big ol' thumbprint
and a chunk missing out of it, served
on a tired looking plate ... Well, you
get the picture. Th e delivery is just as
important as the quality of what we
are serving.
Dessert is special, it's a treat.
Your guests are already full from
a delicious dinner, so how do you
get them to justify those additional
calories? First you have to catch
their attention. Eye catching desserts
sell. You don't want them to regret
those extra calories, so that tiramisu
must be the best tiramisu they've
ever had. After all, it's about how we
make people feel that leaves a lasting
impression.
44 / PIZZATODAY.COM / SEPTEMBER 2021
44 / PIZZATODAY.COM / DECEMBER 2020
Image via Sofija.Popovych/stock.adobe.com

http://www.PIZZATODAY.COM

Pizza Today - September 2021

Table of Contents for the Digital Edition of Pizza Today - September 2021

Commentary
Digital
Conversation
Mike's Monthly Tip
Man on the Street
Building Blocks
Tony's Trending Recipe
Knead to Know
Destinations
Sustainability Pays
Heat Preferences
Clean Ice
Cheese Pairings
Desserts that Sell
Booze-free Beverages
Tortellini
On the Road: Catcha-Fire Pizza, Cincinnati, OH
Tipping Trends
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Expo Spotlight
Pizza Today - September 2021 - CT1
Pizza Today - September 2021 - CT2
Pizza Today - September 2021 - Cover1
Pizza Today - September 2021 - Cover2
Pizza Today - September 2021 - Commentary
Pizza Today - September 2021 - 4
Pizza Today - September 2021 - 5
Pizza Today - September 2021 - 6
Pizza Today - September 2021 - 7
Pizza Today - September 2021 - Digital
Pizza Today - September 2021 - 9
Pizza Today - September 2021 - Conversation
Pizza Today - September 2021 - 11
Pizza Today - September 2021 - Mike's Monthly Tip
Pizza Today - September 2021 - 13
Pizza Today - September 2021 - Man on the Street
Pizza Today - September 2021 - 15
Pizza Today - September 2021 - Building Blocks
Pizza Today - September 2021 - 17
Pizza Today - September 2021 - Tony's Trending Recipe
Pizza Today - September 2021 - 19
Pizza Today - September 2021 - Knead to Know
Pizza Today - September 2021 - 21
Pizza Today - September 2021 - 22
Pizza Today - September 2021 - 23
Pizza Today - September 2021 - Destinations
Pizza Today - September 2021 - 25
Pizza Today - September 2021 - Sustainability Pays
Pizza Today - September 2021 - 27
Pizza Today - September 2021 - 28
Pizza Today - September 2021 - 29
Pizza Today - September 2021 - Heat Preferences
Pizza Today - September 2021 - 31
Pizza Today - September 2021 - 32
Pizza Today - September 2021 - 33
Pizza Today - September 2021 - Clean Ice
Pizza Today - September 2021 - 35
Pizza Today - September 2021 - 36
Pizza Today - September 2021 - 37
Pizza Today - September 2021 - 38
Pizza Today - September 2021 - 39
Pizza Today - September 2021 - Cheese Pairings
Pizza Today - September 2021 - 41
Pizza Today - September 2021 - 42
Pizza Today - September 2021 - 43
Pizza Today - September 2021 - Desserts that Sell
Pizza Today - September 2021 - 45
Pizza Today - September 2021 - Booze-free Beverages
Pizza Today - September 2021 - 47
Pizza Today - September 2021 - 48
Pizza Today - September 2021 - 49
Pizza Today - September 2021 - Tortellini
Pizza Today - September 2021 - 050A
Pizza Today - September 2021 - 050B
Pizza Today - September 2021 - 51
Pizza Today - September 2021 - 52
Pizza Today - September 2021 - 53
Pizza Today - September 2021 - On the Road: Catcha-Fire Pizza, Cincinnati, OH
Pizza Today - September 2021 - 55
Pizza Today - September 2021 - 56
Pizza Today - September 2021 - 57
Pizza Today - September 2021 - 58
Pizza Today - September 2021 - 59
Pizza Today - September 2021 - Tipping Trends
Pizza Today - September 2021 - 61
Pizza Today - September 2021 - 62
Pizza Today - September 2021 - 63
Pizza Today - September 2021 - Product Showcase
Pizza Today - September 2021 - 65
Pizza Today - September 2021 - Pizza Today Yellow Pages
Pizza Today - September 2021 - 67
Pizza Today - September 2021 - 68
Pizza Today - September 2021 - 69
Pizza Today - September 2021 - 70
Pizza Today - September 2021 - 71
Pizza Today - September 2021 - The Marketplace
Pizza Today - September 2021 - 73
Pizza Today - September 2021 - 74
Pizza Today - September 2021 - 75
Pizza Today - September 2021 - 76
Pizza Today - September 2021 - 77
Pizza Today - September 2021 - 78
Pizza Today - September 2021 - 79
Pizza Today - September 2021 - 80
Pizza Today - September 2021 - 81
Pizza Today - September 2021 - Expo Spotlight
Pizza Today - September 2021 - Cover3
Pizza Today - September 2021 - Cover4
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