Pizza Today - October 2021 - 58

1960
1980
Domino's was born in
Ypsilanti, Michigan.
Chef Ed LuDou and
Wolfgang Puck give
birth to California
style artisan pizza.
1984
National Pizza Month
is created in October to
mark the fi rst issue of
Pizza Today Magazine.
1959
1974
Little Caesars
opens in Garden
City, Michigan.
The fi rst pizza was
ordered by computer
from the Artifi cial
Language Laboratory
at Michigan State
University.
1983
International Pizza
Expo, the largest
gathering of pizza
professionals is
launched in Las
Vegas.
1987
The U.S. Congress
offi cially
designates
October as
National Pizza
Month.
Getting down to business with
National Pizza Month
Th ere's still time to take part in
National Pizza Month. We've pulled
together resources to help you mark the
occasion and promote your National
Pizza Month campaigns in your store,
in the community, virtually and on social
networks. October can be anything you
make it. Th e tools and tips in our annual
National Pizza Month Pizzeria Toolkit
will assist you with your unique eff orts to
promote your pizzeria's National Pizza
Month celebrations.
Blast the National Pizza Month
hashtag on everything. Use
the hashtag on social media posts, in
store and on external marketing and
promotional signage.
#nationalpizzamonth
Go further and add a unique hashtag
specifi c to your brand to track its shares.
Don't forget to tag @pizzatoday so we
can follow your NPM campaign.
Try out a few of these low-cost
or no cost marketing ideas:
1. Run a customer recipe promotion.
Invite your patrons to create your next
big hit! Have customers submit recipes
for topping combinations, etc. Winner
gets the pizza named after them on your
menu or free pizza for a year or a $500
gift card, etc.
2. Off er a National Pizza Month
one-of-kind off er to your loyalty club
members. Th ink swag, secret menu item,
etc.
3. Go for a local, regional, national or
world record. Guinness World Records
off ers several pizza-related opportunities.
4. Host a Guest Chef Takeover Night,
where a local or regional chef creates a
menu with pre-sale dinner event tickets
at $X per person.
5. Create games with a drawing where
winner receives free item or off er. (Th ink
small games, like guess the number
of pepperonis on a pizza; guess the
ingredient; answer questions related to
your pizzeria; in-store scavenger hunt;
photo with a specifi c item social contest,
etc.)
6. Crown an Ultimate Pizza Fan by
inviting customers to submit on social
media why they should be the winner.
7. Go big and raise money the entire
month to support a local cause.
8. Host a Halloween party for little
ones. Encourage them to " trunk or treat "
for candy inside your parking lot. Give
them a coupon for a free personal pizza
on their next visit.
9. Host a pizza-making workshop to
let customers stretch and top pizza.
10. Create a video to share with your
pizzeria's social followers on who you are
and why you founded the pizzeria. Go
further and create another video going
behind-the-scenes to show how you
make the pizza.
We have more marketing ideas and
offi cial National Pizza Month logos,
media release and graphics available
at PizzaToday.com
Main Image via sonyakamoz/stock.adobe.com
Pizza Art via Dariia/stock.adobe.com
58 / PIZZATODAY.COM / DECEMBER 2016
http://www.PizzaToday.com http://www.PIZZATODAY.COM
Pizza Today - October 2021

Table of Contents for the Digital Edition of Pizza Today - October 2021
