Pizza Today - March 2022 - 91
Family
Strong
The Terrence Family build a legacy
business from food truck to pizzeria
By Denise Greer Photos By Katie Wilson
T
here is a side street in the trendy Midtown District of Atlanta, Georgia. A
brick façade building features a large bank of windows, abundant patio seating
and a well-branded storefront emphasizing Triple Jay's Pizza Bar.
You expect to walk into a bustling pizzeria. But on this day like the many days before
that since March 2020, a wall of tables with menus and hand sanitizer and a smiling
worker greeted patrons at the front door. No indoor dining was permitted. Th e teeming
operation instead took place back of house with a thriving carryout and third-party
delivery business.
Jay and Lasonia Terrence, along with their sons, operate the young pizzeria that opened
a mere month before the COVID-19 shutdown of 2020. " We had our anniversary on
March 1st and the next day they shut the city down, " Jay says. " In one month, it went from
a dream to a nightmare. But it worked out to be a blessing for us because we were a truck,
so we were used to just passing out a window and keeping it moving. " Pizza continued to be
popular and persevere. And from a fi nancial standpoint, the family had no comparison to sales
history pre-pandemic in Midtown.
Triple Jay's features New York-style and Detroit-style pizza in whole pies and slices, wings and
fries. Specialty pizzas include Da Meat, Buff alo Chicken, BBQ Chicken, Vegan Cheese and a very
special " B Side " that you'll read more about.
Amidst a turbulence few years, Triple Jay's has garnered a local and national pizza following. Triple
Jay's has a commanding following on Instagram and TikTok at 12K and 38K respectively. " Our brand is
family, fun and light, " Jay says, adding that he and Lasonia do funny TikTok videos that have resonated well
with their audience..
Th e pizzeria has appeared on the Cooking Channel and has made best pizza lists in the local and regional
media and nationally. Triple Jay's was among Th e Tamron Hall Show's black-owned restaurant owners that
she awarded $15,000 in a 2020 Restaurant Love series.
MARCH 2022 / PIZZATODAY.COM / 91
http://www.PIZZATODAY.COM
Pizza Today - March 2022
Table of Contents for the Digital Edition of Pizza Today - March 2022
Vital Restaurant Reports
Commentary
Digital
Conversation
Mike's Monthly Tip
Man on the Street
Building Blocks
Tony's Trending Recipe
Knead to Know
Destinations
Nurturing Young Talent
Six Money Savers
Regulatory Red Tape
Operating Hours
Solid Slice Sales
Trending Tavern Style
Southeast Asian Fusion
Pasta for Profits
Hot Topping: Chorizo
Valuation of the Biz
Transferring Ownership
The Spinoff Pizzeria
Employee Morale
Go on the Offensive at Pizza Expo
On the Road: Triple Jay's Pizza, Atlanta, Georgia
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Expo Spotlight
Pizza Today - March 2022 - CT1
Pizza Today - March 2022 - CT2
Pizza Today - March 2022 - Vital Restaurant Reports
Pizza Today - March 2022 - Cover2
Pizza Today - March 2022 - Commentary
Pizza Today - March 2022 - 4
Pizza Today - March 2022 - 5
Pizza Today - March 2022 - 6
Pizza Today - March 2022 - 7
Pizza Today - March 2022 - Digital
Pizza Today - March 2022 - 9
Pizza Today - March 2022 - Conversation
Pizza Today - March 2022 - 11
Pizza Today - March 2022 - Mike's Monthly Tip
Pizza Today - March 2022 - 13
Pizza Today - March 2022 - Man on the Street
Pizza Today - March 2022 - 15
Pizza Today - March 2022 - Building Blocks
Pizza Today - March 2022 - 17
Pizza Today - March 2022 - Tony's Trending Recipe
Pizza Today - March 2022 - 19
Pizza Today - March 2022 - Knead to Know
Pizza Today - March 2022 - 21
Pizza Today - March 2022 - 22
Pizza Today - March 2022 - 23
Pizza Today - March 2022 - Destinations
Pizza Today - March 2022 - 25
Pizza Today - March 2022 - 26
Pizza Today - March 2022 - 27
Pizza Today - March 2022 - 28
Pizza Today - March 2022 - 29
Pizza Today - March 2022 - 30
Pizza Today - March 2022 - 31
Pizza Today - March 2022 - 32
Pizza Today - March 2022 - 33
Pizza Today - March 2022 - Nurturing Young Talent
Pizza Today - March 2022 - 34A
Pizza Today - March 2022 - 34B
Pizza Today - March 2022 - 35
Pizza Today - March 2022 - 36
Pizza Today - March 2022 - 37
Pizza Today - March 2022 - 38
Pizza Today - March 2022 - 39
Pizza Today - March 2022 - Six Money Savers
Pizza Today - March 2022 - 41
Pizza Today - March 2022 - 42
Pizza Today - March 2022 - 43
Pizza Today - March 2022 - Regulatory Red Tape
Pizza Today - March 2022 - 45
Pizza Today - March 2022 - 46
Pizza Today - March 2022 - 47
Pizza Today - March 2022 - Operating Hours
Pizza Today - March 2022 - 49
Pizza Today - March 2022 - 50
Pizza Today - March 2022 - 50A
Pizza Today - March 2022 - 50B
Pizza Today - March 2022 - SG1
Pizza Today - March 2022 - SG2
Pizza Today - March 2022 - SG3
Pizza Today - March 2022 - SG4
Pizza Today - March 2022 - SG5
Pizza Today - March 2022 - SG6
Pizza Today - March 2022 - SG7
Pizza Today - March 2022 - SG8
Pizza Today - March 2022 - SG9
Pizza Today - March 2022 - SG10
Pizza Today - March 2022 - SG11
Pizza Today - March 2022 - SG12
Pizza Today - March 2022 - SG13
Pizza Today - March 2022 - SG14
Pizza Today - March 2022 - SG15
Pizza Today - March 2022 - SG16
Pizza Today - March 2022 - SG17
Pizza Today - March 2022 - SG18
Pizza Today - March 2022 - SG19
Pizza Today - March 2022 - SG20
Pizza Today - March 2022 - SG21
Pizza Today - March 2022 - SG22
Pizza Today - March 2022 - SG23
Pizza Today - March 2022 - SG24
Pizza Today - March 2022 - SG25
Pizza Today - March 2022 - SG26
Pizza Today - March 2022 - SG27
Pizza Today - March 2022 - SG28
Pizza Today - March 2022 - SG29
Pizza Today - March 2022 - SG30
Pizza Today - March 2022 - SG31
Pizza Today - March 2022 - SG32
Pizza Today - March 2022 - SG33
Pizza Today - March 2022 - SG34
Pizza Today - March 2022 - SG35
Pizza Today - March 2022 - SG36
Pizza Today - March 2022 - SG37
Pizza Today - March 2022 - SG38
Pizza Today - March 2022 - SG39
Pizza Today - March 2022 - SG40
Pizza Today - March 2022 - 51
Pizza Today - March 2022 - Solid Slice Sales
Pizza Today - March 2022 - 53
Pizza Today - March 2022 - 54
Pizza Today - March 2022 - 55
Pizza Today - March 2022 - Trending Tavern Style
Pizza Today - March 2022 - 57
Pizza Today - March 2022 - 58
Pizza Today - March 2022 - 59
Pizza Today - March 2022 - Southeast Asian Fusion
Pizza Today - March 2022 - 61
Pizza Today - March 2022 - Pasta for Profits
Pizza Today - March 2022 - 63
Pizza Today - March 2022 - 64
Pizza Today - March 2022 - 65
Pizza Today - March 2022 - Hot Topping: Chorizo
Pizza Today - March 2022 - 67
Pizza Today - March 2022 - 68
Pizza Today - March 2022 - 69
Pizza Today - March 2022 - Valuation of the Biz
Pizza Today - March 2022 - 71
Pizza Today - March 2022 - 72
Pizza Today - March 2022 - 73
Pizza Today - March 2022 - Transferring Ownership
Pizza Today - March 2022 - 75
Pizza Today - March 2022 - 76
Pizza Today - March 2022 - 77
Pizza Today - March 2022 - The Spinoff Pizzeria
Pizza Today - March 2022 - 79
Pizza Today - March 2022 - 80
Pizza Today - March 2022 - 81
Pizza Today - March 2022 - Employee Morale
Pizza Today - March 2022 - 83
Pizza Today - March 2022 - 84
Pizza Today - March 2022 - 85
Pizza Today - March 2022 - Go on the Offensive at Pizza Expo
Pizza Today - March 2022 - 87
Pizza Today - March 2022 - 88
Pizza Today - March 2022 - 89
Pizza Today - March 2022 - On the Road: Triple Jay's Pizza, Atlanta, Georgia
Pizza Today - March 2022 - 91
Pizza Today - March 2022 - 92
Pizza Today - March 2022 - 93
Pizza Today - March 2022 - Product Showcase
Pizza Today - March 2022 - 95
Pizza Today - March 2022 - Pizza Today Yellow Pages
Pizza Today - March 2022 - 97
Pizza Today - March 2022 - 98
Pizza Today - March 2022 - 99
Pizza Today - March 2022 - 146
Pizza Today - March 2022 - 101
Pizza Today - March 2022 - 102
Pizza Today - March 2022 - The Marketplace
Pizza Today - March 2022 - 104
Pizza Today - March 2022 - 105
Pizza Today - March 2022 - 106
Pizza Today - March 2022 - 107
Pizza Today - March 2022 - 108
Pizza Today - March 2022 - 109
Pizza Today - March 2022 - 110
Pizza Today - March 2022 - 111
Pizza Today - March 2022 - 112
Pizza Today - March 2022 - 113
Pizza Today - March 2022 - Expo Spotlight
Pizza Today - March 2022 - Cover3
Pizza Today - March 2022 - Cover4
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