Pizza Today - April 2022 - 29

cost for your large pepperoni pizza.
Full disclosure: this will take some
work. It is a perfect job for a college
student in a business curriculum. If
this ends up feeling like too much
work, think of these words by my
Pizza Mentor and former boss,
Roger Duncan, founder of Rusty's
Pizza. " Sales are made in the stores.
Profits are made in the office. " This is
office work.
Ideal food cost calculation can
be done on an excel spreadsheet,
creating the formulas to produce the
results. However, most POS systems
will give you ideal food costs, provided
you feed the POS system the
information. You will need to input
each purchased food item into the
POS inventory program, completing
the tables for 'purchased unit w/cost',
'inventory unit', and 'usage unit'.
Also, feed the POS system your recipes.
Input ounces of dough, sauce,
cheese, pepperoni, etc. for each pizza
size and each menu item. Engage
the experts at your POS company to
guide you. It is well worth any support
fees you may incur.
The Ideal Food Cost of a PizzaMan
Dan's large pepperoni pizza,
our lowest food cost item and most
popular menu item, is 18.10 percent.
Not bad considering we run an overall
food cost of 26 percent. Note that
I did not say " Our most profitable
item " , because lowest food cost is not
necessarily the most profitable sale.
Contribution To The Bottom
Line is arrived at by taking the menu
price for the item and subtracting the
food cost for the item. A large pepperoni
pizza, priced at $21.99, with a
food cost of 18.10 percent, contributes
($21.99-$3.98) $18.01 to the
bottom line. A large house special,
priced at $28.99, with a food cost of
25.50 percent contributes ($28.99$7.39)
$21.60 to the bottom line. So,
do we make more money selling a
low food cost pepperoni pizza, or a
high food cost house special pizza?
The house special, of course.
Once the work is done, you will
have each menu item ranked from
best food cost to worst food cost.
You will also have each menu item
ranked from best contribution to
worst contribution. Adjust the
pricing on your menu for the items
in the 'worst' section of each list to
bring these items more in line with
the more profitable items on your
list. How far down the list should
you adjust? I recommend the bottom
20 percent of each list.
Time to make your menu RIGHT.
Offer the right items at the right
price and you will have a more
profitable pizzeria, with more attention
to making the items you serve
exceptional. Win for you and win for
your customer! n
DAN COLLIER is the founder of Pizza
Man Dan's in California and a speaker at
International Pizza Expo.
APRIL 2022 / PIZZATODAY.COM / 29

http://www.PIZZATODAY.COM

Pizza Today - April 2022

Table of Contents for the Digital Edition of Pizza Today - April 2022

Commentary
Digital
Conversation
Mike's Monthly Tip
Man on the Street
Building Blocks
Tony's Trending Recipes
Knead to Know
Destinations
The Right Menu Price
Menu Design
Cash Flow
Killer Red Sauce Recipes
The Secret to a Red Sauce
Ravioli Primer
Pizza Specials
On the Road: St. Angelo's Pizza, Atlanta, GA
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Expo Spotlight
Pizza Today - April 2022 - CT1
Pizza Today - April 2022 - CT2
Pizza Today - April 2022 - Cover1
Pizza Today - April 2022 - Cover2
Pizza Today - April 2022 - Commentary
Pizza Today - April 2022 - 4
Pizza Today - April 2022 - 5
Pizza Today - April 2022 - 6
Pizza Today - April 2022 - 7
Pizza Today - April 2022 - Digital
Pizza Today - April 2022 - 9
Pizza Today - April 2022 - Conversation
Pizza Today - April 2022 - 11
Pizza Today - April 2022 - Mike's Monthly Tip
Pizza Today - April 2022 - 13
Pizza Today - April 2022 - Man on the Street
Pizza Today - April 2022 - 15
Pizza Today - April 2022 - Building Blocks
Pizza Today - April 2022 - 17
Pizza Today - April 2022 - Tony's Trending Recipes
Pizza Today - April 2022 - 19
Pizza Today - April 2022 - Knead to Know
Pizza Today - April 2022 - 21
Pizza Today - April 2022 - 22
Pizza Today - April 2022 - 23
Pizza Today - April 2022 - Destinations
Pizza Today - April 2022 - 25
Pizza Today - April 2022 - The Right Menu Price
Pizza Today - April 2022 - 27
Pizza Today - April 2022 - 28
Pizza Today - April 2022 - 29
Pizza Today - April 2022 - Menu Design
Pizza Today - April 2022 - 31
Pizza Today - April 2022 - 32
Pizza Today - April 2022 - 33
Pizza Today - April 2022 - Cash Flow
Pizza Today - April 2022 - 35
Pizza Today - April 2022 - The Secret to a Red Sauce
Pizza Today - April 2022 - 37
Pizza Today - April 2022 - Ravioli Primer
Pizza Today - April 2022 - 39
Pizza Today - April 2022 - 40
Pizza Today - April 2022 - 41
Pizza Today - April 2022 - Pizza Specials
Pizza Today - April 2022 - 43
Pizza Today - April 2022 - 44
Pizza Today - April 2022 - 45
Pizza Today - April 2022 - On the Road: St. Angelo's Pizza, Atlanta, GA
Pizza Today - April 2022 - 47
Pizza Today - April 2022 - 48
Pizza Today - April 2022 - 49
Pizza Today - April 2022 - Product Showcase
Pizza Today - April 2022 - 51
Pizza Today - April 2022 - Pizza Today Yellow Pages
Pizza Today - April 2022 - 53
Pizza Today - April 2022 - 54
Pizza Today - April 2022 - 55
Pizza Today - April 2022 - 56
Pizza Today - April 2022 - The Marketplace
Pizza Today - April 2022 - 58
Pizza Today - April 2022 - 59
Pizza Today - April 2022 - 60
Pizza Today - April 2022 - 61
Pizza Today - April 2022 - 62
Pizza Today - April 2022 - 63
Pizza Today - April 2022 - 64
Pizza Today - April 2022 - 65
Pizza Today - April 2022 - Expo Spotlight
Pizza Today - April 2022 - Cover3
Pizza Today - April 2022 - Cover4
https://www.nxtbook.com/emerald/pizzatoday/202502
https://www.nxtbook.com/emerald/pizzatoday/202501
https://www.nxtbook.com/emerald/pizzatoday/202412
https://www.nxtbook.com/emerald/pizzatoday/202411
https://www.nxtbook.com/emerald/pizzatoday/202410
https://www.nxtbook.com/emerald/pizzatoday/202409
https://www.nxtbook.com/emerald/pizzatoday/202408
https://www.nxtbook.com/emerald/pizzatoday/202407
https://www.nxtbook.com/emerald/pizzatoday/202406
https://www.nxtbook.com/emerald/pizzatoday/202405
https://www.nxtbook.com/emerald/pizzatoday/202404
https://www.nxtbook.com/emerald/pizzatoday/202403
https://www.nxtbook.com/emerald/pizzatoday/202402
https://www.nxtbook.com/emerald/pizzatoday/202401
https://www.nxtbook.com/emerald/pizzatoday/202312
https://www.nxtbook.com/emerald/pizzatoday/202311
https://www.nxtbook.com/emerald/pizzatoday/202310
https://www.nxtbook.com/emerald/pizzatoday/202309
https://www.nxtbook.com/emerald/pizzatoday/202308
https://www.nxtbook.com/emerald/pizzatoday/202307
https://www.nxtbook.com/emerald/pizzatoday/202306
https://www.nxtbook.com/emerald/pizzatoday/202305
https://www.nxtbook.com/emerald/pizzatoday/202304
https://www.nxtbook.com/emerald/pizzatoday/202303
https://www.nxtbook.com/emerald/pizzatoday/202302
https://www.nxtbook.com/emerald/pizzatoday/202301
https://www.nxtbook.com/emerald/pizzatoday/202212
https://www.nxtbook.com/emerald/pizzatoday/202211
https://www.nxtbook.com/emerald/pizzatoday/202210
https://www.nxtbook.com/emerald/pizzatoday/202209
https://www.nxtbook.com/emerald/pizzatoday/202208
https://www.nxtbook.com/emerald/pizzatoday/202207
https://www.nxtbook.com/emerald/pizzatoday/202206
https://www.nxtbook.com/emerald/pizzatoday/202205
https://www.nxtbook.com/emerald/pizzatoday/202204
https://www.nxtbook.com/emerald/pizzatoday/202203
https://www.nxtbook.com/emerald/pizzatoday/202202
https://www.nxtbook.com/emerald/pizzatoday/202201
https://www.nxtbook.com/emerald/pizzatoday/202112
https://www.nxtbook.com/emerald/pizzatoday/202111
https://www.nxtbook.com/emerald/pizzatoday/202110
https://www.nxtbook.com/emerald/pizzatoday/202109
https://www.nxtbook.com/emerald/pizzatoday/202108
https://www.nxtbook.com/emerald/pizzatoday/202107
https://www.nxtbook.com/emerald/pizzatoday/202106
https://www.nxtbook.com/emerald/pizzatoday/202105
https://www.nxtbook.com/emerald/pizzatoday/202104
https://www.nxtbook.com/nxtbooks/pizzatoday/202103
https://www.nxtbook.com/nxtbooks/pizzatoday/202102
https://www.nxtbook.com/nxtbooks/pizzatoday/202101
https://www.nxtbook.com/nxtbooks/pizzatoday/202012
https://www.nxtbook.com/nxtbooks/pizzatoday/202011
https://www.nxtbook.com/nxtbooks/pizzatoday/202010
https://www.nxtbook.com/nxtbooks/pizzatoday/202009
https://www.nxtbook.com/nxtbooks/pizzatoday/202008
https://www.nxtbook.com/nxtbooks/pizzatoday/202007
https://www.nxtbook.com/nxtbooks/pizzatoday/202006
https://www.nxtbook.com/nxtbooks/pizzatoday/expo_2020
https://www.nxtbook.com/nxtbooks/pizzatoday/202005
https://www.nxtbook.com/nxtbooks/pizzatoday/202004
https://www.nxtbook.com/nxtbooks/pizzatoday/202003
https://www.nxtbook.com/nxtbooks/pizzatoday/202002
https://www.nxtbook.com/nxtbooks/pizzatoday/202001
https://www.nxtbook.com/nxtbooks/pizzatoday/201912
https://www.nxtbook.com/nxtbooks/pizzatoday/201911
https://www.nxtbook.com/nxtbooks/pizzatoday/201910
https://www.nxtbook.com/nxtbooks/pizzatoday/201909
https://www.nxtbook.com/nxtbooks/pizzatoday/201908
https://www.nxtbook.com/nxtbooks/pizzatoday/201907
https://www.nxtbook.com/nxtbooks/pizzatoday/201906
https://www.nxtbook.com/nxtbooks/pizzatoday/201905
https://www.nxtbook.com/nxtbooks/pizzatoday/201904
https://www.nxtbook.com/nxtbooks/pizzatoday/201903
https://www.nxtbook.com/nxtbooks/pizzatoday/201902
https://www.nxtbook.com/nxtbooks/pizzatoday/201901
https://www.nxtbook.com/nxtbooks/pizzatoday/201812
https://www.nxtbook.com/nxtbooks/pizzatoday/201811
https://www.nxtbook.com/nxtbooks/pizzatoday/201810
https://www.nxtbook.com/nxtbooks/pizzatoday/201809
https://www.nxtbook.com/nxtbooks/pizzatoday/201808
https://www.nxtbook.com/nxtbooks/pizzatoday/201807
https://www.nxtbook.com/nxtbooks/pizzatoday/201806
https://www.nxtbook.com/nxtbooks/pizzatoday/201805
https://www.nxtbook.com/nxtbooks/pizzatoday/201804
https://www.nxtbook.com/nxtbooks/pizzatoday/201803
https://www.nxtbook.com/nxtbooks/pizzatoday/201802
https://www.nxtbook.com/nxtbooks/pizzatoday/201801
https://www.nxtbook.com/nxtbooks/pizzatoday/201712
https://www.nxtbook.com/nxtbooks/pizzatoday/201711
https://www.nxtbook.com/nxtbooks/pizzatoday/201710
https://www.nxtbook.com/nxtbooks/pizzatoday/201709
https://www.nxtbook.com/nxtbooks/pizzatoday/201708
https://www.nxtbook.com/nxtbooks/pizzatoday/201707
https://www.nxtbook.com/nxtbooks/pizzatoday/201706
https://www.nxtbook.com/nxtbooks/pizzatoday/201705
https://www.nxtbook.com/nxtbooks/pizzatoday/201704
https://www.nxtbook.com/nxtbooks/pizzatoday/201703
https://www.nxtbook.com/nxtbooks/pizzatoday/201702
https://www.nxtbook.com/nxtbooks/pizzatoday/201701
https://www.nxtbook.com/nxtbooks/pizzatoday/201612
https://www.nxtbook.com/nxtbooks/pizzatoday/201611
https://www.nxtbook.com/nxtbooks/pizzatoday/201610
https://www.nxtbook.com/nxtbooks/pizzatoday/201609
https://www.nxtbook.com/nxtbooks/pizzatoday/201608
https://www.nxtbook.com/nxtbooks/pizzatoday/201607
https://www.nxtbook.com/nxtbooks/pizzatoday/201606
https://www.nxtbook.com/nxtbooks/pizzatoday/201605
https://www.nxtbook.com/nxtbooks/pizzatoday/201604
https://www.nxtbook.com/nxtbooks/pizzatoday/201603
https://www.nxtbook.com/nxtbooks/pizzatoday/201602
https://www.nxtbook.com/nxtbooks/pizzatoday/201601
https://www.nxtbook.com/nxtbooks/pizzatoday/201512
https://www.nxtbook.com/nxtbooks/pizzatoday/201511
https://www.nxtbook.com/nxtbooks/pizzatoday/201510
https://www.nxtbook.com/nxtbooks/pizzatoday/201509
https://www.nxtbook.com/nxtbooks/pizzatoday/201508
https://www.nxtbook.com/nxtbooks/pizzatoday/201507
https://www.nxtbookmedia.com