Pizza Today - April 2022 - 47

ON THE ROAD
By Denise Gr eer
S
Photos Katie Wilson
t. Angelo's Pizza in the Vinings
neighborhood of Atlanta, Georgia, didn't
become a multimillion-dollar pizzeria by
sitting on its laurels of past successes. The
pizza company is constantly evolving and
transforming to stay current and relevant to its customers
and staff.
" I always joke we're 60 percent there, " says owner Sean
Rowe of the nearly 20-year-old St. Angelo's. " This has been
how many years now? We are never going to arrive. This is a
boat that is never going to reach the harbor. It's never going
to dock because I'm always trying to figure out what's next. "
Rowe's tenacious mindset helped him turn a failing
DELCO unit into a high-volume pizza company with
two Georgia locations, serving up New York-style and pan
pizza.
Pizza Today met up with Rowe at the Vinings
location this winter. Arriving during the construction
of a new phase for the pizzeria, we witnessed to the evolution
St. Angelo's had embarked on firsthand. The interior was in
the beginning stages of a remodel - not just a refresh but a
new flow and concept style for the front of house.
Where patrons had walked through a small dining room
to a carryout counter, soon they will be greeted with a fastcasual
counter. The new design will match the service style
without the full-service approach they were accustomed to.
It's something that St. Angelo's had already shifted to since
the beginning of the pandemic.
It's a lasting revelation from the great pivot of 2020 that
Atlanta-based
St. Angelo's Pizza has
transformed itself again
and again to meet the
needs of its customers
Rowe sees as the restaurant's future. His version brings the
dining experience that St. Angelo's is known for into a fastcasual
setting with the creation of a host position and food
runners. The host is not there to seat customers. Instead,
the individual will float the dining area and outdoor seating
with a hand-held ordering tablet, ready to add beverages
and more food items to tickets. " We used to operate on a
Friday night with 10 to 12 front of house people in here, "
he says. " We can probably do it with five to six at the most
with that process. "
Just before the COVID-19 shutdowns, Rowe made a
quick decision that would have a lasting implication for
not only the remodel but also the labor crunch. " We just
raised (wages for) everyone in January of 2020 and it saved
me a lot of grief in July of 2020 and later on, " he says. " If I
hadn't done that, who knows what would have happened. "
Server positions were eliminated, staff shifted to carryout
and delivery and tip sharing began during the pandemic.
" So now that everyone shares - they're revenue sharing
so to speak - everyone is happier. I'm trying to make it as

Pizza Today - April 2022

Table of Contents for the Digital Edition of Pizza Today - April 2022

Commentary
Digital
Conversation
Mike's Monthly Tip
Man on the Street
Building Blocks
Tony's Trending Recipes
Knead to Know
Destinations
The Right Menu Price
Menu Design
Cash Flow
Killer Red Sauce Recipes
The Secret to a Red Sauce
Ravioli Primer
Pizza Specials
On the Road: St. Angelo's Pizza, Atlanta, GA
Product Showcase
Pizza Today Yellow Pages
The Marketplace
Expo Spotlight
Pizza Today - April 2022 - CT1
Pizza Today - April 2022 - CT2
Pizza Today - April 2022 - Cover1
Pizza Today - April 2022 - Cover2
Pizza Today - April 2022 - Commentary
Pizza Today - April 2022 - 4
Pizza Today - April 2022 - 5
Pizza Today - April 2022 - 6
Pizza Today - April 2022 - 7
Pizza Today - April 2022 - Digital
Pizza Today - April 2022 - 9
Pizza Today - April 2022 - Conversation
Pizza Today - April 2022 - 11
Pizza Today - April 2022 - Mike's Monthly Tip
Pizza Today - April 2022 - 13
Pizza Today - April 2022 - Man on the Street
Pizza Today - April 2022 - 15
Pizza Today - April 2022 - Building Blocks
Pizza Today - April 2022 - 17
Pizza Today - April 2022 - Tony's Trending Recipes
Pizza Today - April 2022 - 19
Pizza Today - April 2022 - Knead to Know
Pizza Today - April 2022 - 21
Pizza Today - April 2022 - 22
Pizza Today - April 2022 - 23
Pizza Today - April 2022 - Destinations
Pizza Today - April 2022 - 25
Pizza Today - April 2022 - The Right Menu Price
Pizza Today - April 2022 - 27
Pizza Today - April 2022 - 28
Pizza Today - April 2022 - 29
Pizza Today - April 2022 - Menu Design
Pizza Today - April 2022 - 31
Pizza Today - April 2022 - 32
Pizza Today - April 2022 - 33
Pizza Today - April 2022 - Cash Flow
Pizza Today - April 2022 - 35
Pizza Today - April 2022 - The Secret to a Red Sauce
Pizza Today - April 2022 - 37
Pizza Today - April 2022 - Ravioli Primer
Pizza Today - April 2022 - 39
Pizza Today - April 2022 - 40
Pizza Today - April 2022 - 41
Pizza Today - April 2022 - Pizza Specials
Pizza Today - April 2022 - 43
Pizza Today - April 2022 - 44
Pizza Today - April 2022 - 45
Pizza Today - April 2022 - On the Road: St. Angelo's Pizza, Atlanta, GA
Pizza Today - April 2022 - 47
Pizza Today - April 2022 - 48
Pizza Today - April 2022 - 49
Pizza Today - April 2022 - Product Showcase
Pizza Today - April 2022 - 51
Pizza Today - April 2022 - Pizza Today Yellow Pages
Pizza Today - April 2022 - 53
Pizza Today - April 2022 - 54
Pizza Today - April 2022 - 55
Pizza Today - April 2022 - 56
Pizza Today - April 2022 - The Marketplace
Pizza Today - April 2022 - 58
Pizza Today - April 2022 - 59
Pizza Today - April 2022 - 60
Pizza Today - April 2022 - 61
Pizza Today - April 2022 - 62
Pizza Today - April 2022 - 63
Pizza Today - April 2022 - 64
Pizza Today - April 2022 - 65
Pizza Today - April 2022 - Expo Spotlight
Pizza Today - April 2022 - Cover3
Pizza Today - April 2022 - Cover4
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