OPERATIONS Third Party Conversion I PAGE 30 Loyalty Pays Turn your loyalty program members into ambassadors By Mike Bausch L oyalty programs are nothing new, but they're reaching critical mass. Th is growth is a direct result of tech advancements in cloud-based POS systems. Th e boom, coupled with every customer's easy access to a smartphone, has turned loyalty programs into a hot commodity in the restaurant space. With that said, no loyalty program is the same. Each one is created diff erently and has diff erent failure points and unique solutions. When determining which program is right for you, keep in mind, there isn't currently a clear industry leader. Determining the best fi t for you will not be a black and white decision. Th e goal of any loyalty program is a return on investment to incentivize people to come in more often. Th at's the primary intent and goal for all loyalty programs. But again, they vary greatly based on numerous factors. 26 / PIZZATODAY.COM / JUNE 2022http://http:// http://www.PIZZATODAY.COM