Pizza Today -December 2022 - 10

CONVERSATION
Rico Lunardi
Slice on Broadway
Five Locations: Pittsburgh, Pennsylvania
Pizza Style:
Our pizza is a simple New
York Style Pizza. We use
the tag line " New York
Style, Yinzer Made Pie " . A
Yinzer is a Pittsburgh local,
meaning that we make the
best New York style pie
with a Pittsburgh influence!
For our dough we use a
high-gluten unbromated
flour and our hydration
is about 65 percent. This
leaves us a nice, fluffy crust
with a perfect crunch and
chewy texture.
With five locations,
what has been key to your
growth?
Our key to growth is
keeping focused on what
we do best and keeping the
model simple. We know
our product and how to
make it right and we always
want to stay focused on it
and continually improve.
We also try to create a
work environment where
our team can succeed.
Each crew member is
an important part of the
successes of each location.
Branding is super
important to us. We try to
keep it consistent across
each location with logos,
boxes and even down to
paint and signage. We
want our customers to go
to any location and have
the same experience. We
also try to engage locally in
each community that we
serve and really make our
customers part of our Slice
family.
Your branding is topnotch.
What has gone into
creating and maintaining
it at every location?
What are the key factors
in location selection for
your concept?
I like to know the area
and feel comfortable before
I choose a location. I take
the inward-out approach,
meaning that I select an area
where we are close to other
locations but far enough to
not take our own customers.
With this thought process,
we have a base of customers
that already are aware of our
product and brand.
What's the biggest
challenge you are facing
in the business right
now, and how are you
addressing it?
Like many pizza shops,
we are experiencing
difficulties finding people
to staff. We have many
employees that have been
with Slice on Broadway for
over 10 years, but we are
trying to find the new ones
that want to join our team.
We have begun to offer
benefit packages, matching
401K and paid time off. Our
staff is the most important
asset to our success and we
want them to feel at home
in our shops.
10 / PIZZATODAY.COM / DECEMBER 2022

http://www.PIZZATODAY.COM

Pizza Today -December 2022

Table of Contents for the Digital Edition of Pizza Today -December 2022

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