Pizza Today -December 2022 - 26

OPERATIONS
Delivery Fees
I PAGE 30
The Beauty of Catering
Making the right investments to capture catering's promise
O
n its way to surpassing 400
U.S. restaurants, Jet's Pizza
placed a more intense focus
on one underdeveloped area of its
surging pizzeria empire: catering.
The Michigan-based company
trumpeted the value of catering to
its swelling franchisee community
to generate buy in and momentum.
It pushed for higher catering sales
through partnerships with the likes of
ezCater and launched large group
ordering through its own in-house
text ordering program. And most
26 / PIZZATODAY.COM / DECEMBER 2022
recently, Jet's added a designated
catering section to its online ordering
platforms, which even suggests various
ordering combinations.
In addition to driving increased
revenue and spurring customer trials
of its Detroit-style pies, Jet's strategic
investments in catering continue
propelling its growth, a particularly
important reality as Jet's approaches
restaurants in 20 states.
" Catering offers the opportunity
to impress potential customers who
have never tried Jet's before, " Jet's IT
Story Daniel P. Smith
Photo Josh Keown
manager Jessica Vicari says. " As we
expand into new markets, catering is a
great way to introduce ourselves. "
The beauty of catering
Make no mistake, savvy, profitminded
pizzerias embrace catering
for its ability to drive performance
and build brand equity.
" When done well, catering is only
of benefit to your restaurant, " touts
Joseph Lema, professor and chair
of the Food & Beverage and Event
Management Department at the Uni
http://www.PIZZATODAY.COM

Pizza Today -December 2022

Table of Contents for the Digital Edition of Pizza Today -December 2022

Pizza Today -December 2022 - CT1
Pizza Today -December 2022 - CT2
Pizza Today -December 2022 - Cover1
Pizza Today -December 2022 - Cover2
Pizza Today -December 2022 - 3
Pizza Today -December 2022 - 4
Pizza Today -December 2022 - 5
Pizza Today -December 2022 - 6
Pizza Today -December 2022 - 7
Pizza Today -December 2022 - 8
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Pizza Today -December 2022 - 26
Pizza Today -December 2022 - 27
Pizza Today -December 2022 - 28
Pizza Today -December 2022 - 29
Pizza Today -December 2022 - 30
Pizza Today -December 2022 - 31
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Pizza Today -December 2022 - 54
Pizza Today -December 2022 - 55
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Pizza Today -December 2022 - 57
Pizza Today -December 2022 - 58
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Pizza Today -December 2022 - 60
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Pizza Today -December 2022 - Cover3
Pizza Today -December 2022 - Cover4
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