FEATURE Shorts via Greenville Avenue Pizza Company The Video Short Phenomenon Don't sleep on the short-form social video trend Story by Denise Greer S 38 hort-form video is all the rage across the biggest social apps on the market. We're seeing pizzeria shorts go viral and reach millions of watchers. The social exposure of short-form video is unmatched by other posting methods. What is a video short? They are also known as micro-videos and are typically 15 to 60 seconds long. The trend can be traced to the social giant TikTok that came on the 42 / PIZZATODAY.COM / NOVEMBER 2022 DECEMBER 2022 scene in 2016. By 2018, it was the most downloaded app in the U.S. Today, TikTok has over one billion active users worldwide. The social powerhouse started a revolution that has reverberated to every major social channel. Instagram uses Reels and later Facebook adopted the feature. YouTube has added Video Shorts to its repertoire. Twitter is the latest to add a full screen video option. Why short-form video? We hear push back on adding video shorts. " It's just one more thing to have to do. " " It will require too much work. " " I have no budget for that kind of thing. " Video shorts have dominated the social channels and they are projected to keep going up. To stay in front of your audience who are watching digital shorts, it's time to get in the game. If a picture is worth a thousandhttp://www.PIZZATODAY.COM