Pizza Today -December 2022 - 43
Sales Forecasting
How do you
anticipate your gross
annual sales to
perform in the next
12 months?
17.5%
20.4%
Flat
5-9% Increase
16.2%
10.6%
22.2%
1-4% Increase
10-15% Increase
Decrease
Let's take a look at the knowledge we gained from an
industry sales perspective. What are the numbers telling us?
When asked, " How do you anticipate your gross annual sales to
perform in the next 12 months? " , the biggest answer was " fl at " .
20.4 percent issued that response. 17.5 percent said they expect
sales to increase 5-9 percent, however. Another 16.2 percent predict
a 1-4 percent uptick in their shops. Meanwhile, 10.6 percent
are eyeing a 10-15 percent boom.
That seems optimistic with the specter of a recession looming.
The number of respondents that foresee a decrease in sales is
in the vast minority - 22.2 percent think they'll generate fewer
sales in 2023 as compared to 2022. While that, again, seems
quite positive, it doesn't begin to paint the full picture. While
gross sales may not lag once raising prices are taken into consideration
(92.5 percent say they are increasing menu prices in order
to off set higher costs of goods sold), that doesn't mean profi ts will
soar. In fact, there is less optimism on that front. In all, 41 percent
of those surveyed said their profi ts will decrease in the next 12
months. Add to that number the 25.8 percent who project profi ts
will be fl at, and you have just one-third of respondents predicting
an increase in profi ts.
Over the coming pages we'll dive into many of the survey
questions and answers that comprise the industry report, followed
by analysis that will spill over onto PizzaToday.com and our
Hot Slice podcast. You'll want to follow all our channels closely
in the month of December to get to the bottom of the data, our
breakdown of it and our take on how we can use it, collectively, to
better the industry in the future.
DECEMBER 2022 / PIZZATODAY.COM / 43
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Pizza Today -December 2022
Table of Contents for the Digital Edition of Pizza Today -December 2022
Pizza Today -December 2022 - CT1
Pizza Today -December 2022 - CT2
Pizza Today -December 2022 - Cover1
Pizza Today -December 2022 - Cover2
Pizza Today -December 2022 - 3
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Pizza Today -December 2022 - Cover3
Pizza Today -December 2022 - Cover4
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