Top Marketing Trends 2023 Today's pizzerias are investing in marketing. Approximately 82 of pizzerias surveyed spend at least one percent of their annual sales on marketing, with 43 percent dedicating one to two percent and 26 percent budget three to four percent. Roughly 19 percent budget zero for marketing. Social media remains the dominate marketing tool. When asked which social channel provides the best ROI, Facebook led at 57 percent and Instagram followed at 23 percent. See more on where pizzerias are spending their time and budgets on social and advertising in the full report. We've scoured dozens and dozens of 2023 marketing trend predictions to give you a look at what's hot and what's relevant to pizzerias. Check out three of 10 marketing trends to watch in 2023: 1. Social presence will continue to be paramount with the following three areas leading the emphasis on major platforms: short-form video (Read the Video Shorts feature on page 38.), infl uencer campaigns and social commerce (buying directly from social accounts). 2. Marketing campaigns will be driven more than ever by analysis of market and demographics from fi rst-party data with more precision. 3. Voice Search will require you to have tact-sharp search engine optimization (SEO) to be found when users prompt " Hey, Siri " , " Hey Alexa " or " Hey Google " with local pizza questions. Find more marketing trends to watch in 2023 in our full report. Consumer Insights Our pizzeria industry survey is the most expansive and detailed research we've ever conducted. More than 750 respondents answered a series of questions designed to yield the most reliable data that paints the most accurate picture of exactly where the industry stands today and where it may be headed. But what we did not do is poll the end user of your product - pizza consumers. That's outside our wheelhouse and areas of expertise, so we turned to our friends from Technomic, Inc. for help on that liſt through the 2022 Technomic Pizza Consumer Trend Report, Technomic Inc. Here's a buckshot smattering of some important insights from the customer perspective that we think will be of interest to you: 46 / PIZZATODAY.COM / DECEMBER 2022http://www.PIZZATODAY.COM